In the constantly changing world of web design, the hottest new technology comes in with great enthusiasm, only to be left behind after a couple years. Business owners want their site to look as current as possible, not only to appear relevant to their visitors, but to also stay ahead of the competition.
Here are some cutting edge trends that were hot at the end of 2014 but will see their climax in 2015.
Vertical Scrolling Sites
Even though they compliment mobile sites well, that wasn’t the initial reason for their inception. Usability–it’s easier for users to scroll for the content they need instead of searching through navigation and pages in order to find what their looking for. The fact that users now have no problem scrolling thanks to mobile sites allow this trend to stay hot for a while.
Large Banner Images
Recently, we have been seeing a reduction in the numbers of sliders and image scrollers in the header of websites. An increase in large photographs as either a background image or even video that gives the user a feeling of the personality of the company.
Keep It Simple
White space has become very popular in recent months and along with it anything perceived as “fluff” is being left out. If a part of the page is not lending anything to the overall message, kick it to the curb. The new movement is towards a clean, flat design with increased white space where content takes the center stage. Several blog sites have recently dropped the sidebar from their posts in order keep the content in the main focus without clutter.
As content marketers storytelling is at the core of what we have been doing for years, and it has proven true. However, it’s not just the words. It’s about joining the design elements, images and font choices to better tell the story to the consumer and how the company can help them. Animation is gaining popularity as it assists in storytelling.
Yes. This has been around for a few years, however, the new trend will make this design feature almost essential in 2015. In fact, mobile sites are on the decline as companies favor the versatility of responsive design.
I’m sure there will be some new ones emerging in 2015, however these are a few of the trending web design options developers are using currently. Based on history, we will see some bad examples out there as the web becomes saturated with these options. Can’t wait to see what this year brings!