The Human Touch

I’m an average cook. I understand the basics of seasoning, but my food tends to fall apart without a recipe. That means that every time I want to cook dinner, I need

Get Your Content Heard, Literally

People are busy. We all know, that’s the most basic statement. But do you? If you’re putting out weekly blogs with a middling amount of actual readers, maybe it’s time to add

Digital Friends: Growing an Audience For Your Brand That Matters

Most people know the story of Henry Ford and the “Model T” car. Ford focused on mass production and affordability. This allowed Ford to dominate the market but left little room for

The Heart of It All

Let’s get one thing straight — the days of racking up followers to grow your reach is over. Bots and paying for followers have tainted that methodology of gaining reach for your

Let Me Tell You a Story

It’s a big, big, digital world out there, filled with every type of media you can think of. You might be left wondering, How do you get your content noticed amidst the

Make It Human

Honestly, we’re so good at writing for machines that when technology inevitably takes over, communication won’t be an issue. Seriously, when it comes to writing for a machine, we’ve got it down.

Marketers That Are Making a Difference

When people think of marketing, what normally comes to mind is cut-throat, cold calling, and greed. But let’s not forget that even the nonprofits need marketing — if not more than your

Do’s and Don’ts of Podcasting

A couple of months ago, my husband and his friend started a podcast. You wouldn’t know this because while they have spent many-a-nights drinking beer and talking into the microphone about movies,

Do Good. Feel Good.

We’ve all had trouble deciding which brand to buy at the grocery store. You stand in front of the rows of orange juice aisle and notice there are a dozen brands and

Learning The Creator’s Game

Have you ever been driving when your phone dies, leaving you lost? That’s how I felt before I first started at On Target Digital Marketing. Luckily, On Target became my compass —

Random Places To Find Content Inspiration

We all know how hard writing can be. Finding the right words to capture your audience’s attention while also establishing yourself as a thought leader in your space can feel like a

How Content Can Transform Your Business

“Content is king.” You’ve heard it before. Hell, we’ve said it before, and with good reason — it’s the root of everything on the internet. Content is crucial to your business’ success,