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Private Schools Marketing - More Presence, More Students.

Educate Your Audience With Digital Marketing For Private Schools

Finding the perfect school is hard. Parents are inundated with options, which is why you need to make your school stand out. Show prospective parents what school spirit means in your hallways and classrooms. Allow then to picture their child or teen among your facility, staff and students. Once they find your school, give them a reason to stay.

So, where does a parent or student find your school? Online. They search for schools within a certain area in hopes of finding the best one. By optimizing your online presence, you can make sure they find the best school — yours.

For over 19 years, On Target has been helping private schools, independent schools, community colleges and universities build a strong online presence through web design, content, digital advertising, social media campaigns and more. We love schools, and we want to help you bring new students to yours.

Get Parents & Students Excited About Your School

It’s time to let the world know about your school and what makes it shine. Tell the world what you, your teachers, your students and their families already know. Let us help you get the word out through compelling content, shareable social media, and a website that makes current and prospective parents say “whoa.” Through targeted, strategic digital marketing efforts, you can attract the next generation of leaders to your school.

What We Will Do to Get Your School On Target

Here’s how we’ll help you tell your school’s story and get your school seen:

  • Host a virtual discovery session with your team
  • Build a strategy based on your school’s KPIs
  • Design a marketing-focused website
  • Create compelling content about your school
  • Share engaging social media posts to keep your audience connected

We Love Schools

The importance of education cannot be overstated. Learning is a stepping stone for success in life. We’re dedicated to helping your school thrive by getting you found by prospective students and parents. Our experience with education covers all ages, from preschool to college and beyond.

Fill out the contact form below to start your journey to getting your education marketing on target.

the on target


On Target was born digital. From the dawn of digital marketing (or close to it), our company provided digital marketing services for clients in a variety of industries. We make sure your brand is seen your target audience, from the ones who’ve never heard of you to those who just need a tiiiiny push before they commit.


We start out by getting to know each other. In discovery, you meet the On Target team and learn all about the experts behind your digital marketing. Then, we discuss your business: your culture, your KPIs, your competitors and what’s kept you from reaching your marketing goals so far.


Based on the discovery session, we get right to work figuring out the best strategy for your business. Our strategies are based on marketing expertise, industry research, and your business needs. Once we have outlined a strategy, we discuss it with you, and fine tune it based on that discussion.


This is the part where we make the magic happen. Our expertise, research and creativity come together to create marketing campaigns that your target audience will love. Then, with your approval, we get those campaigns up and running so you can start reaping the rewards.


Your website and social media pages need to look like the best version of your brand. After all, most companies only get one (maybe two) shots at impressing a visitor. We prioritize establishing trust and optimize your content to be meaningful for your audience.


The internet is an ever-changing place. You need to keep up with important trends (the TikTok kinds AND the Google kinds) in order to excel. We offer marketing maintenance that uses fresh content and strategy to keep your website feeling fresh to customers and algorithms alike.


Success isn’t always a numbers game, but tracking the highs and lows of important metrics sure does help. “Set it and forget it” might be good for a slow cooker, but it’s not viable in the fast-paced digital world. Our reporting unpacks metrics and offers strategic tweaks for continued improvement.