Get Started

Hospitality Content Perfectly Matched Together

Attract Your Audience With Digital Marketing For Your Hospitality Business

Hospitality and content — could there be a better match? Take photos of your stunning property and imagine them plugged into content. Imagine articles that illustrate your hotel’s story. Visualize social media that showcases your gorgeous infinity pool at sunset. With the right strategy, you can encourage 9-5ers to relax with a weekend getaway. We understand how creative content can motivate someone to explore, and we’re here to be your expert tour guide.

Vacation Mode: Activated

An effective content marketing strategy listens to what the customer wants and gives it to them. There are a combination of factors that drive vacationers to action: inspiration and reviews. Through social media, you hold the tools necessary to deliver both. Encourage vacationers to share reviews and photos of their time spent exploring your property, because they have them. A lot of them. Some say that we spend too much time taking pictures on vacation; that we should throw out our phones and live our lives. In reality, this compulsive picture taking trend isn’t going away — and hospitality content marketing benefits from the habit. Offer your knowledge and encourage vacationers to share their own experiences and photos! The combination inspires them and builds their trust in you.

Vitamin See

Content inspires. People long for exciting experiences, beautiful sights, delicious food, and the perfect Instagram. Vacationers are looking for a memorable experience, and your property is as one-of-a-kind as it gets. Hospitality content can showcase your unique location and point vacationers to the adventure they crave. They key is to deliver the experience that vacationers are searching for. They want to see a story of what your location can offer them. Can they experience a one-of-a-kind spa day? Is it the perfect place to enjoy a seaside picnic at sundown? Vacationers dig through reviews and social media for itinerary suggestions. Through hospitality content marketing, you can be the one who encourages them to take that long-needed vacation.

My Marketing Company Went on Vacation and All I Got Was...

You’ll receive SEO-optimized content that showcases the experiences your property and its surroundings have to offer. Our hospitality content comes complete with social media introductions and is fine-tuned to fit your demographic and geographical region. SEO titles and meta descriptions are composed by our in-house SEO experts to help your content soar in the search engines.

the on target


On Target was born digital. From the dawn of digital marketing (or close to it), our company provided digital marketing services for clients in a variety of industries. We make sure your brand is seen your target audience, from the ones who’ve never heard of you to those who just need a tiiiiny push before they commit.


We start out by getting to know each other. In discovery, you meet the On Target team and learn all about the experts behind your digital marketing. Then, we discuss your business: your culture, your KPIs, your competitors and what’s kept you from reaching your marketing goals so far.


Based on the discovery session, we get right to work figuring out the best strategy for your business. Our strategies are based on marketing expertise, industry research, and your business needs. Once we have outlined a strategy, we discuss it with you, and fine tune it based on that discussion.


This is the part where we make the magic happen. Our expertise, research and creativity come together to create marketing campaigns that your target audience will love. Then, with your approval, we get those campaigns up and running so you can start reaping the rewards.


Your website and social media pages need to look like the best version of your brand. After all, most companies only get one (maybe two) shots at impressing a visitor. We prioritize establishing trust and optimize your content to be meaningful for your audience.


The internet is an ever-changing place. You need to keep up with important trends (the TikTok kinds AND the Google kinds) in order to excel. We offer marketing maintenance that uses fresh content and strategy to keep your website feeling fresh to customers and algorithms alike.


Success isn’t always a numbers game, but tracking the highs and lows of important metrics sure does help. “Set it and forget it” might be good for a slow cooker, but it’s not viable in the fast-paced digital world. Our reporting unpacks metrics and offers strategic tweaks for continued improvement.