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Marketing for Animal Care

Inform Your Audience with Digital Marketing for Animal Care

It takes a special kind of person to care for animal full time. Those who do are a different breed. All animal lovers, from farmers and pet owners to veterinarians and shelter workers, need specialized products to keep the animals in their lives happy and healthy. Customers can find all kinds of animal care products online, and they need to know why your products are the best fit for their animals’ needs.

By using relevant keywords, targeting the right audience and showing the human side of your animal-focused brand, you can get your products in the hands — and paws, claws or hooves — of those who need them the most. On Target has been in the business of getting companies found online for over 19 years, and we’re ready to add your animal care company to the list.

Get Your Products into the Paws of Animal Lovers

Your business is all about caring for animals that can’t always care for themselves. That means making sure they have the products they need to help them thrive, whether it’s animal medicine like flea treatments and herd immunity supplements or pet care accessories like pet collars and pet beds. The caretakers of these animals need to find your products first, then discover why they’re the best fit for the animals in their care.

Taking care of animals and producing the best in animal care products is hard work. That’s why we’re here to help your company spread the word. Some of the ways we’ve helped animal care businesses promote their products are through website design, SEO, advertising and social media. Learn more about On Target’s services here.

Fill out the content form below to start your journey to getting your animal care marketing on target.

the on target


On Target was born digital. From the dawn of digital marketing (or close to it), our company provided digital marketing services for clients in a variety of industries. We make sure your brand is seen your target audience, from the ones who’ve never heard of you to those who just need a tiiiiny push before they commit.


We start out by getting to know each other. In discovery, you meet the On Target team and learn all about the experts behind your digital marketing. Then, we discuss your business: your culture, your KPIs, your competitors and what’s kept you from reaching your marketing goals so far.


Based on the discovery session, we get right to work figuring out the best strategy for your business. Our strategies are based on marketing expertise, industry research, and your business needs. Once we have outlined a strategy, we discuss it with you, and fine tune it based on that discussion.


This is the part where we make the magic happen. Our expertise, research and creativity come together to create marketing campaigns that your target audience will love. Then, with your approval, we get those campaigns up and running so you can start reaping the rewards.


Your website and social media pages need to look like the best version of your brand. After all, most companies only get one (maybe two) shots at impressing a visitor. We prioritize establishing trust and optimize your content to be meaningful for your audience.


The internet is an ever-changing place. You need to keep up with important trends (the TikTok kinds AND the Google kinds) in order to excel. We offer marketing maintenance that uses fresh content and strategy to keep your website feeling fresh to customers and algorithms alike.


Success isn’t always a numbers game, but tracking the highs and lows of important metrics sure does help. “Set it and forget it” might be good for a slow cooker, but it’s not viable in the fast-paced digital world. Our reporting unpacks metrics and offers strategic tweaks for continued improvement.