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Marketing for Construction

Helping Build a Better Business Through Marketing

When it comes to construction, you’ve got a lot of moving parts — literally. From collaborating with the client to finding the appropriate materials for a build, construction teams have a plethora of hurdles to overcome each day. How to get your name out there shouldn’t be one of them. With the right marketing strategy, construction companies can reach their target markets, build credibility and trust, boost sales, and have a competitive advantage against other area companies.

Marketing That Brings Construction Companies to the 'High Rise'

Effective marketing takes into consideration the elements that make your construction team uniquely you. We marry those unique properties to the target audience who 1) needs construction done and 2) will appreciate and value your UVP. You keep building spectacular structures; we’ll build the marketing to bridge the gap between your bottom line and fresh leads. Whether it’s through targeted ad campaigns to feature a sale or through strategic SEO to get your construction company to the top tiers of Google search, there’s a strategy out there that can work for your brand.

Spreading the word online starts with a marketing-focused website and expands into compelling content, an engaging social media presence and other forms of online outreach. By expanding your digital reach, we’ll help you spread the word to the people who are most likely to buy your products. 

Some services we offer to help expand your reach include social media, email newsletters and SEO marketing. Learn about all of our services here.

Maintaining the Brand Image

As an industry, construction can be controversial. Everyone seems to have a story of a project gone wrong or excessively delayed or just outright not finished properly. That’s why when someone looks for a construction team, those companies need to invest in building a reliable, trustworthy brand. Building trust in an industry where people have been burnt before can what seals the deal for a prospective new client. Effective marketing through relatable social media, informative content marketing, and an easily navigable website are all green flags for anyone looking for the right construction partner.

the on target


On Target was born digital. From the dawn of digital marketing (or close to it), our company provided digital marketing services for clients in a variety of industries. We make sure your brand is seen your target audience, from the ones who’ve never heard of you to those who just need a tiiiiny push before they commit.


We start out by getting to know each other. In discovery, you meet the On Target team and learn all about the experts behind your digital marketing. Then, we discuss your business: your culture, your KPIs, your competitors and what’s kept you from reaching your marketing goals so far.


Based on the discovery session, we get right to work figuring out the best strategy for your business. Our strategies are based on marketing expertise, industry research, and your business needs. Once we have outlined a strategy, we discuss it with you, and fine tune it based on that discussion.


This is the part where we make the magic happen. Our expertise, research and creativity come together to create marketing campaigns that your target audience will love. Then, with your approval, we get those campaigns up and running so you can start reaping the rewards.


Your website and social media pages need to look like the best version of your brand. After all, most companies only get one (maybe two) shots at impressing a visitor. We prioritize establishing trust and optimize your content to be meaningful for your audience.


The internet is an ever-changing place. You need to keep up with important trends (the TikTok kinds AND the Google kinds) in order to excel. We offer marketing maintenance that uses fresh content and strategy to keep your website feeling fresh to customers and algorithms alike.


Success isn’t always a numbers game, but tracking the highs and lows of important metrics sure does help. “Set it and forget it” might be good for a slow cooker, but it’s not viable in the fast-paced digital world. Our reporting unpacks metrics and offers strategic tweaks for continued improvement.