Digital Marketing For the Healthcare industry

Educate Your Audience With Digital Marketing For Healthcare

Sarah’s son, Jimmy, just came down with a bad cold. Where does she go for help? Online. Eventually she’ll call you, but first, she wants to see what the internet has to say. Patients check out healthcare information online long before they make an appointment to speak to a physician, but not all of that content shares great advice.

At On Target Digital Marketing, we understand the importance of quality, honest healthcare content, and we create content that points your patients toward healthier lifestyles.

Fill out the form below to set some time to chat about your healthcare marketing goals.

Patients Search For Healthcare Advice Online

When a child starts sniffling, the parent is faced with two options: go see a doctor or consult Google. And let’s be honest, they’re going to start with Google. This opens up a major opportunity for healthcare content marketing. If you’re not putting out great content that answers their questions, you’re missing out on the chance to connect with patients when they’re not in the office. Through content marketing, you can deliver the information customers want in terms that are easy for them to understand.

Don’t Trust Dr. Google

Patients are convinced that Dr. Google holds all the answers. Before you know it, a stuffy nose has turned into pneumonia, and patients are rushing around and misdiagnosing themselves in a panic. The last thing any reputable healthcare provider wants is their patient absorbing false information from an unreputable source. In this ocean of bad advice, you have the chance to be the voice of reason long before they come to you for help.

Get Social

Don’t forget about social media; patients aren’t just checking blogs for information! A strong social media presence matters. Instead of letting your patients flounder around in the dark, be the guiding light that shares tips on improving their health and coping with common ailments. Consumers crave advice from an expert source, and great healthcare content can even attract potential clients searching for health advice. On Target helps spread useful, honest content so that you can spend more time diagnosing that cough.

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Whether you’re looking for organic content creation or social media marketing, our process takes your brand through a number of goals:


Once we know your voice, we get to work creating authentic content. We’ll give you the editorial calendar of your dreams and use that to create tweets, posts, and campaigns that will increase your reach.


Once we know your voice, we get to work creating authentic content. We'll give you the editorial calendar of your dreams and use that to create tweets, posts, and campaigns that will increase your reach.


Did you know that there are best times to post? And that you can (and should) schedule around those different times depending on your target audience? If you had no idea until now, don’t worry! That’s why we’re here. Our team has a variety of scheduling tools on hand to schedule your content weeks or months in advance.


A company’s Facebook page is one of the first things that come up when people search for a business. We optimize your pages to ensure that your social media presence aligns with what the rest of your brand sounds like!


Sure, a bunch of people can see your posts, but what’s the point of views if people aren’t engaging with the content? Our goal for each post is to get people to like, share, save, and comment. The more people engage with your brand, the further your message is likely to spread thanks to the favor of the “algorithm gods.”


Social media is a playground for reviews — the good, the bad, and the downright ugly. We're here to hear them all. We've all seen brands take a publicity nosedive by being unresponsive, and we take a proactive approach to alerting social media clients as to what's being said about them and the best ways to respond.


'Set it and forget it' might be good for a slow cooker, but that's not a viable option in the fast-paced world of social media. No matter what social services you do with us, you'll get reporting that unpacks engagement metrics as well as takes a proactive approach to how we can improve numbers or find room for growth.