Marketing for HVAC
Find Customers Who Call Before It's an Emergency
AC is essential in places like Florida and Texas, the areas the On Target team calls home. We know that most customers only call when something has gone terribly wrong. Their air conditioning or heating system is broken, and they need it fixed now. You try to help them troubleshoot the problem over the phone and hope they’ll agree to let your technician into their home.
Back in the phone book days, selling HVAC services was easy. In modern times, potential customers can find out all about you with a quick Google search. When they want to research further, they’ll check out your website and social media channels. If any of these aren’t up-to-date, you’re sure to lose their trust. Now, people need to know more than what you have to offer; they need to know why they should choose your company.
On Target has worked with HVAC companies and other types of companies that provide household services. We know the struggle, and we know how to make a company with a straightforward premise shine in the local market.
Marketing to Keep Your Customer Flow Consistent
As creatives, we get it — you have a talented team of individuals who know their way around an HVAC system but may cringe at words like “shareability,” “engagement” and “content strategy.” That’s why we’re here. You and your team can handle the expert maintenance, repairs and customer service, and we’ll handle the marketing.
HVAC companies can benefit from any number of services, but what we’ve found works best is search engine optimization services, website design and having an up-to-date website and social media presence. Learn about all of our services here.
Thank You for Keeping the Air Running
As Floridians and Texans, the On Target team appreciates the work HVAC technicians do more than you know. While your team does important work for homeowners and businesses, we’ll work behind the scenes on your digital marketing.
Fill out the content form below to start your journey to getting your HVAC on target.
the on target
HVAC PROCESS
On Target was born digital. From the dawn of digital marketing (or close to it), our company provided digital marketing services for clients in a variety of industries. We make sure your brand is seen your target audience, from the ones who’ve never heard of you to those who just need a tiiiiny push before they commit.
Discovery
We start out by getting to know each other. In discovery, you meet the On Target team and learn all about the experts behind your digital marketing. Then, we discuss your business: your culture, your KPIs, your competitors and what’s kept you from reaching your marketing goals so far.
Strategy
Based on the discovery session, we get right to work figuring out the best strategy for your business. Our strategies are based on marketing expertise, industry research, and your business needs. Once we have outlined a strategy, we discuss it with you, and fine tune it based on that discussion.
Creation
This is the part where we make the magic happen. Our expertise, research and creativity come together to create marketing campaigns that your target audience will love. Then, with your approval, we get those campaigns up and running so you can start reaping the rewards.
Optimization
Your website and social media pages need to look like the best version of your brand. After all, most companies only get one (maybe two) shots at impressing a visitor. We prioritize establishing trust and optimize your content to be meaningful for your audience.
Maintenance
The internet is an ever-changing place. You need to keep up with important trends (the TikTok kinds AND the Google kinds) in order to excel. We offer marketing maintenance that uses fresh content and strategy to keep your website feeling fresh to customers and algorithms alike.
Reporting
Success isn’t always a numbers game, but tracking the highs and lows of important metrics sure does help. “Set it and forget it” might be good for a slow cooker, but it’s not viable in the fast-paced digital world. Our reporting unpacks metrics and offers strategic tweaks for continued improvement.
