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Using Social Media to Scoop the Best Black Friday Deals


At this time, you might be getting ready to thwart the crowds to find the best deals that your favorite brands have to offer. But, what if we told you that we have the key to helping you find the greatest deals for Black Friday and Cyber Monday by using your social media channels?

According to, last year, during a five-day period including Black Friday and Cyber Monday, social media referrals drove $150 million in revenue. Since companies and retailers are taking advantage of social media to promote their products and deals, now it’s your turn to take advantage of this engaging and versatile medium to find what you’re looking for. Let’s get started with your Black Friday plan of attack, one social media network at a time…


For companies like Kinja, Twitter has become essential on this Black Friday to help them promote their top internet deals.  According to the company: “Twitter isn’t a bonus for us, it’s an essential component of our coverage. It’s the fastest way we can let you know about a deal, and many of our best deals only make it to Twitter because they’re so short-lived. You can also set up push notifications just for our deals right in the Twitter app, or create an account just to follow along without having to participate in Twitter at all.”

twitter screen shotFollowing your favorite retailers’ profiles and accounts like @kinjadeals are your best chance at getting to the best deals first. Last year, companies like TJ Maxx and Marshalls hosted a Twitter video contest motivating participants to win a $500 gift card. What do you think they have prepared for this year?


With the hashtag #HintingSeason, companies like Best Buy are already taking advantage of high social presence for advertising. Following the company page will be the best idea to stay up-to-date and keep you posted of the deals, events and discounts they might be offering.

Best Buy Facebook Screen shot

Amazon is already using their page as a source for special announcements. By following their pages, you could also be eligible to use some special codes and promotions that may not be available anywhere else.


Use Pinterest to stay up-to-date on the best and most competitive deals by following boards like: Fabulessly Frugal  or  Black Friday Sneak Peek, where they have taken the time to categorize different deals and products so you can have a quick look at the top “steals” for 2014.

This Black Friday and Cyber Monday, get the best bang for your buck by scooping the best deals that your favorite retailers will be offering to their loyal followers. Good luck and watch out for the HTTPS security pages every time you purchase something online. Hackers will be on the lookout for the best deals on unprotected pages, as well as naive buyers to take advantage of. Please be aware of scams, stay safe, and happy shopping!

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