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Before the internet, your business only had to compete with other local businesses for customers. Now, you’re competing with everyone online, so it can truly feel like being different and standing out from the crowd is an impossible task. When it comes to digital marketing, getting noticed online is the name of the game. But that’s no easy feat; every day there are 3.2 billion social media users, meaning you need to be able to grab people’s attention online. We’ve all heard of the “Purple Cow” by now, so we all know what it means to be different and how important it is to stand out from the crowd. But how exactly do you go about being different and standing out online?
When you’re planning your digital marketing campaigns, think about what it is that makes you or your company unique. What do you have to offer that your competitors don’t, or what are you doing that they aren’t? Developing and showing a brand personality online is a key way to distinguish yourself from your competitors. Creating high quality content that establishes you as a thought leader in your space is another way you can make your brand stand out online.
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Show Personality
One way to ensure that you stand out online is to develop a brand personality that accurately and effectively tells your brand story. Focus on what makes you unique, what makes your brand what it is. Think of your brand as a person. How would that person speak, think, learn, etc. to develop a well-thought-out brand personality. Creating a brand personality allows for your customers to make a personal connection with your company. Having a defined tone and voice you use online that aligns with your brand personality is an important step in standing out online. Something important to keep in mind while creating this online personality is to be authentic. Create a brand personality that shows who you really are, not who you want to be.
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Content is King
Pumping out low-quality content frequently is nice, but it’s not going to help you stand out and get noticed online. After all, content is king. Consistently creating original, high-quality content that establishes you as a thought leader in your space is one of the best ways to stand out online. Create content that engages your customers and allows them to connect with your brand. Quality content is an important factor in making your brand stand out online.
When it comes to standing out online, showing some brand personality and treating content like the king it is are some key ways to differentiate your brand. The most important thing to keep in mind while developing this brand personality and creating content is to be authentic.
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