Our Process
Marketing for Humans, by Humans
Throughout our vibrant office, there’s a feeling that we’re all in this adventure together. We support one another, we care about one another, we’ve got each other’s backs, and we celebrate victories together. We are human. Every pixel, every word, and every website that we create is infused with humanity. It’s built and designed to resonate with your target audience.
Discovery
We start with a branding brief (and likely multiple meetings) as we get to work figuring out your company’s vibe. Our main objective is to meet your customers where they are. Not impressing bots. Not trying to appease the algorithm gods. We want to get to know your brand, tone, where your customers experience your company most, and your favorite dinosaurs. (Dinosaurs are important to the process, trust us.)
Planning
After the discovery session, it’s time to plan the work. Want a new website from us? We’ll get a sitemap laid out and graphic design samples ready to roll. Need content marketing? Our content marketing team will send over an editorial calendar for the year that supports the goals discussed in Discovery. Digital marketing and ad specs can get sent over to you thanks to our insanely-speedy marketing execs. We’ll also give you expected returns from what we sent over so your team knows why we’re doing what we’re doing.
Executing
We’ve planned the work; now, let’s work the plan. We’ll build your website to be lasting, responsive, and meet the needs of your customers. We want to make the humans involved happy — you and your target audience — while naturally integrating SEO practices that put your website in front of new audiences. If it’s content, digital marketing, or another service, guess what? We’re knocking out copy, creating designs, and getting ad specs to you for approval with the same goal in mind.
Monitoring & Iterating
No matter which service you get with On Target, we want you to be satisfied continually. We’ll establish those key performance indicators and get you familiar with the ways to monitor them. If we’re not hitting those benchmarks, time to adjust! And if we’re kicking butt? We’ll keep on doing what works and look for ways to expand.
Design, Innovate, Transform
Whether you’re a construction company, a mom-and-pop telecoms provider, or a major digital printing company, you have a story to tell. We’re here to help you tell it and create brand trust that keeps customers coming back for years. Whether it’s digital marketing, a fresh website, or an entire rebrand, we’ve got the tools to make your marketing memorable.
