- Paid Advertising
About the Client
Rick Case Automotive Group is the largest automotive group in the country owned and operated by a female. AS CEO, Rita Case operates 14 dealerships, 1,300 employees and over $1.7 Billion in yearly sales. Representing almost a dozen brands such as Acura, Alfa Romeo, Audi, Fiat, Genesis, Honda, Hyundai, Kia, Maserati, Mazda and Volkswagen, it’s easy to see she’s good at what she does. A family owned business that started over 60 years ago with the nations first Honda auto and motorcycle dealership, Rick Case Automotive Group is a top 20 dealer group in the country. In 2022, Rita Case was recognized by Kia as the first recipient of the “Lifetime Dealer Achievement Award”, an honor she received over 775 other dealers in the country. Headquartered in sunny South Florida, Rick Case has cemented itself as a leader in automotive sales and philanthropy.
When Rick Case signs a deal with you, it’s a big deal! With the pressure on, we knew we didn’t have much time to start proving our worth and showing them improvement. Working closely with Roger Kisoening, the Digital Marketing Coordinator, we had some very lofty goals we set out to meet. Taking over from a well-known automotive agency, we rolled up our sleeves and got to work. In an email from Roger after our second month, he noted that we had reduced their average cost-per-click from $7.11 to just $2.75. That month, we were able to bring in more high quality website traffic and reduce their adspend costs by $19,452. The following month, we reduced their costs by $25,340. We also were able to improve their impression share by 15%, all while saving them a ton of money.
With paid traffic on fire, our search team was hard at work focusing on rectifying some issues they were having with their organic rankings. By making some code improvements, and changing some of the on-page target keywords in the alt tags, headers, and page titles, we were able to induce a 12% increase in organic traffic, with no additional costs outside of our management fee.
Working with one of the best automotive dealer groups in the country is no small feat, and one we don’t take lightly. Automotive Marketing is an entirely different animal that requires a particular set of skills. If your dealership needs more sales, more leads or more test drives, call the experts at On Target today at (407) 830-4550.