Gain Qualified Leads & Improve Patient Wellbeing with a "Healthy" Digital Marketing Campaign For Your Health Tech Organization
What We Bring to Your Healthcare Technology Company
Brand Visibility and Awareness
Your brand needs to be seen to make a difference. Digital marketing helps healthcare technology companies like yours enhance their online presence, making them more visible to their target audience. Through strategies like search engine optimization (SEO) and social media marketing, you can reach more people effectively, establish brand awareness, and stay top-of-mind among potential clients and partners.
Success Story: UPLIN Health
Services: SEO, Digital Advertising, Website Design, Content Marketing
Advertising CRT 110% higher than industry average
As a premier concierge medical company in South Florida, UPLIN Health wanted to bring exceptional healthcare to everyone. UPLIN Health puts healthcare at the doorstep of its expanding member base, with MDs showing up to treat patients within the hour. The UPIN team reached out to On Target to:
- Develop a sales strategy that both informed interested parties about UPLIN’s service while driving them to connect with UPLIN specialists.
- Craft eye-catching digital advertising with content that reached multiple audiences and demographics.
- Lay foundational SEO work on a new website that made UPLIN competitive against others, reindexing to provide maximum keyword support.
Lead Generation and Conversion
Digital marketing provides avenues for healthcare technology companies to generate leads and convert them into customers. Tactics like content marketing, email campaigns, and online advertising can be used to attract and engage potential clients, ultimately driving them towards taking desired actions, whether it’s signing up for a demo, downloading resources, or making a purchase.
Success Story: AvevoRx
Website traffic increased by
Ranking keywords increased by
AvevoRx goes out of its way to treat chronic illness patients with the utmost compassion and care with “speed, service & simplicity.” AvevoRx reached out to On Target to expand their lead generation, brand awareness, and build a voice that put compassion first in a traditionally cold industry. To help AvevoRx achieve their goals, On Target:
- Improves organic keyword optimization to ensure that messaging reaches both patients, nurses and doctors’ offices.
- Crafts personable social media copy that creates a relational brand voice.
- Supports SEO efforts through strategic and user-friendly content marketing efforts.
- Designs and develops sales collateral needed by AvevoRx’s network of patient advocates.
Digital Marketing to Educate and Build Trust
The healthcare industry often involves complex technologies and solutions, but at the end of the day, people won’t invest in a product or service they don’t feel like they understand. Digital marketing gives companies the tools educate their target audience about the benefits and features of their products — namely how their solutions solve patient problems.
Through content marketing, webinars, and informative blog posts, these companies can build trust by positioning themselves as industry experts, addressing concerns, and providing valuable information that helps potential clients make informed decisions.
Success Story: Veristream
Services: Content Marketing, SEO
Safety and security are paramount for any business, particularly for hospitals ad medical offices. Veristream leveraged On Target’s content marketing services to:
- Create tailored messaging via email funnels, social channels, and blogs that showed the impact of their products to potential clients.
- Support sales discussions through developing white papers and ebooks.
- Improve organic search engine performance in a highly competitive space.
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