A large concern of automotive marketers these days is whether they’re getting a good return out of their marketing dollars. After all, their core purpose is to bring customers to their lot and drive sales.
To give them an honest reply, one would have to ask, “What brings customers to your dealership?” It is essential to understand the steps your customers take and the resources they use to end up at a dealership purchasing a car. Through a solid Orlando digital marketing plan, you will be at the right places and times to attract the customer to your dealership.