If you have a lot of backlinks, whether they are social shares, directory links, or advertising links, you want to be able to track the specific data associated with the traffic being driven to your website by these links. You can also track the success of certain email or web-based campaigns to see what the user behavior looks like and what areas they click on. Google allows you to build out URLs with UTM parameters that communicate with your Google Analytics account, so you can identify which URLs are working best and why. Google also has this feature available for mobile app ads, and you can build your Tracking URLs for Google Play ads.
Here is what the URL builder form looks like.
If you’re needing to track backlinks to your website for advertising campaigns or other marketing campaigns that require tracking, then you should use a Google URL builder.
Analytics are an important part of your overall digital marketing strategy, and if you’re feeling lost when looking at your Analytics or if you think that you’re not tracking everything you should be, please do not hesitate to call the Orlando digital marketing experts at On Target.