There’s a lot more to creating and maintaining a corporate blog than most would assume. I know, you think writing a blog is as simple as throwing a couple bytes on your computer screen and publishing it to a corporate page. However, there’s a significant amount of forethought and planning that begins the whole process. Not only do you have to think of themes, the audience, the design, topics, the style and comment management, but you also have to consider implementing other tactics such as multimedia components that will make your content stand out from the competition.
One of the best ways to inspire your content creation is by looking into those who have done it successfully. Here are 7 tips, gathered from looking at the top 10 corporate blogs of 2014 that were selected by Social Fresh based on a competition they held this year:
- Identify and speak to your target audience. Who is seeking your services and buying your products? These are the people you want to reach. Present relevant content to this audience and they’ll continue to seek out your information.
- Stay consistent. Your blogs should be consistent in tone, style, and they should always speak to one audience at a time. Don’t try to make everyone happy in one blog.
- Write enough to intrigue or you’ll bore them. In terms of word count, staying between 400 and 1,000 words is a good range. Chances are, your audience is not going to have the time to dedicate hours to researching and reading your content, give them a coffee-break sample instead. If your post is exceeding the 1,000 word max, make a blog series out of it.
- It’s not a thesis. Blogs are pursued because they’re entertaining and intriguing. Keep the language simple or you’ll end up insulting your audience by making them feel unintelligent. Also, consider breaking up the content into bullets and small sections, so your audience can easily access the desired information.
- Make sure your content is useful. Your content should inspire your readers to think differently or perform a desired action. Just remember, old news to you may be interesting and useful to newer followers.
- A good post is structurally sound. Each post does not have to be a magnificent work of literary art. However, they should have a compelling title, a powerful introductory paragraph, and a strong conclusion with a call to action–but avoid hard sales.
- Optimize your posts for maximum exposure. The purpose of SEO is to make sure the useful information you’re providing to your audience is found. Always use ethical Internet marketing practices or else you’ll be buried in the Search rankings.
Use these tips to make your corporate blog stand out and trump the competition. Don’t forget to be creative, listen to your audience, and have some fun while producing your corporate content. Social media is a great tool to help promote your content and to get ideas of what to focus your discussion on next. What secret techniques do you usually use to make your blogs outstanding and remarkable? We would love to hear all about them in the comments!