If colors aren’t part of your Social Media Strategy , then please keep reading! Choosing the right colors for logos, infographics, or images you share online, will affect the effectiveness of your branding and marketing.
Visuals dominate the social media space. The following infographic, created by Social Marketing Writing, shows that almost 93% of people make decisions based on the visual factor. It’s undeniable that a post with a picture on Facebook will get more attention, than a post without it, but how much more? On this infographic we can observe that Twitter is not getting behind either; tweets with pictures get 150% more retweets, which is a big difference (Tweet this) . That’s probably why Twitter decided to become more visual like Facebook.
How do colors affect purchases?
Colors affect the decision-making process. They have the ability to change shoppers’ decisions. Have you ever bought something that you might not need or that hasn’t had as much quality as another product, just because of its color? Well, this infographic shows that colors influence people in a great way; 85% of shoppers buy products just because of their colors. We feel more or less attracted to a product based on its color. That should matter to any company when designing a marketing strategy.
We are visual learners. Pam Dyer highlights on her blog, Panorama, some data regarding the influence of the colors when making a purchase. She points out that color can:
- Increase brand recognition by up to 80%
- Improve readership as much as 40%
- Increase comprehension by 73%
Have you ever wondered why some of the main social media channels like Twitter, Facebook and LinkedIn have their logo in blue? Most likely they did some research. Coincidence or not, according to this infographic, blue is the world’s favorite color. However, the choice of color will vary depending on several factors like gender, region, age, type of audience or social media platform. Users on Pinterest will repin 2 times more images that contain red and orange colors than blue. On Instagram, though, images with blue colors will generate 24% more “likes” than pictures with red or orange (Tweet this). In addition, pictures with just one color will be more popular on Instagram than on Pinterest, where users prefer pictures that mix multiple colors.
Orange is NOT the new black
Haven’t you noticed that most of the advertising and digital marketing agencies use orange to represent their brands? Based on these statistics, and since our color is orange as well–we wanted to know the reason behind it. Orange is the color of joy, success, and creativity! Coincidence or not, here are some samples of brands and relevant websites in the industry that have chosen this color for inspiration and to make other companies succeed:
Next time you design something, think twice which color to use, any mistake could cost you a lot of money in re-branding. Think about who is your audience, what’s the objective of the message and where are you going to post it. Which colors do you use for your digital marketing? Do you think they impact the way visitors perceive your message and your brand?