By Briana Laird, OT Intern
We’ve all heard about artificial intelligence. Some of us even use AI tools daily. Of course, there are many pros to this technology, and many people rely on it. Falling behind on an assignment? AI. Need help writing a lengthy text message to your ex? AI. What about detecting diseases? (Wait, what?) Yes, we just learned that AI can help with this, too.
AI has its perks, but leaning on it too heavily can hurt your content writing more than it helps. Here are three major ways that AI does more harm than good in your content writing:
The Writer’s True Tone is Lost
When you use AI, it helps cut down the time it takes to create or write content, but it also takes away from the true tone and voice of the creator. In marketing, this directly impacts the messaging of your business. Everyone has a voice in their writing, and that is expressed throughout the work.
When AI creates content, it just doesn’t feel authentic. You may tell yourself, “But no one can tell the difference.” Yes, they can. When you use artificial intelligence in content writing, there is a monotone tone. Each business and agency has its own vibe — and that specific vibe can’t be felt through AI. You want your audience to know and feel what it is you offer, since AI is completely artificial, there is no feeling whatsoever.
By now, you understand my voice when it comes to writing, but we can’t say the same when reading something that has been created with the help of AI. It has too many voices mixed in with the expression of AI – leaving no room for the original voice, but one that sounds similar to all the others.
Unoriginality Bias Comes Into Play
Today, I am reporting a 99% chance of writer un-originality. Blogsmith dives deep into the ethical considerations of Artificial Intelligence, which raises the huge question, “Is AI considered plagiarism?” Depending on AI can limit your creativity, making it hard to produce something original. Your work will look very similar to other sources found online, which isn’t too far from the truth now, is it? When it comes to artificial intelligence, the way it works is by listing together other people’s ideas (say “Thank you, Wikipedia!”) and responding to a similar prompt. This approach, and often crosses, the line of plagiarism. AI creates an inauthentic piece and opens the door to creating a generated “writer bias.” Online sources and data research pulled from AI can have certain perspectives, opinions, and maybe even ideas you don’t even like, but hey, the work is done, right? This leads me to my next point of, stay with me now, research.
It Means Not Doing Your Research
Ever heard of the phrase “haste makes waste?” Using AI is similar in the sense of not double-checking the sources used. AI has this “perfect” perception of never being wrong, and people trust it a little too much. According to the Ipsos blog, a good amount of people trust the help of Artificial Intelligence over actual humans! I could tell you to take everything they suggest with a grain of salt, and to research more on the ideas and content it gives you, but I get it, “that would take away from the point of using AI.”
Again, AI uses a mix of information scraped from other websites, taking a gamble on whether the data will be biased or not. Also, other people may have just gotten it wrong. The mix of these three things is a recipe for disaster for the writer, advertiser, and intended audience.
Artificial intelligence should not be the backbone of your work. Your mind should be. If content writing isn’t your thing, don’t worry — it’s ours. With On Target, our brains are constantly working to create new, original, and engaging content ideas – in a human, non-robotic way. Contact us online to see how we can help you build your brand with content.
