B2B content marketing has changed dramatically in the last two years. The interesting part is how it has changed, the B2B buying decisions are now being made largely by millennials. In fact, according to this Google study, nearly half B2B researchers are millennials. So, is your content marketing efforts focused on reaching the right audience? Increasing your delivery of content-rich video and mobile experiences has now become more critical to ensure your content will reach the right B2B customers. Below are 6 ways content marketing is changing and where your focus should be.
The On Target Digital Marketing team uses creative & strategic content marketing to drive our B2B clients’ digital marketing campaigns. If you’re interested in learning more about our strategy and services, contact us today by calling 866-998-6886.