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2015 Mobile User Facts and New Google Analytics Reports – Infographic

At the beginning of this month, Google surprised us with some great news —three new mobile app analytics reports were on their way to enlighten us (ninja analysts), with some helpful data that would allow us to improve user retention on our mobile apps.

However, before we jump on these reports, I wanted to make sure that you were aware of the importance of having a mobile-friendly and user-friendly website. Yes, this is a warning, and I couldn’t have thought of a better way to show you than with some impactful data. These facts show that mobile users will continue to grow with no signs of slowing anytime soon.

The following infographic compiles some current mobile and mobile app data, plus a quick introduction to three reports that you can now find under the Audience report in your Google Analytics.

SPOILER ALERT: There’s a hidden bonus throughout this infographic that you don’t want to miss.


Now that you have a better understanding of the current mobile situation and the latest news in Google Analytics, check out what’s going on in your mobile app. But before you do that, don’t forget to check if your website is mobile friendly!

If you are still wondering what’s the hurry in adapting your website to any mobile device, (what’s wrong with you?) let Monique catch you up with her latest blog post.

Happy analyzing, my dearest ninjas!