Social Media KPIs and You

One of the questions I’m asked every single day is: “With social media, what metrics should I be paying attention to?” True Story: We signed this client about a year ago. This

Where Your Brand Should Market on Social Media

One of the biggest questions that I get asked is: “On which social media channels should I be advertising?” My answer to that is: “Well, who’s your customer?” You’d be so surprised

About This Article

I know you’ve seen it, whether you’ve realized it or not. As you scroll through your news feed, an article appears with a tiny “i” on the bottom right corner. When you

Why You Should Be Friggin’ Blogging

This post is adapted from a podcast episode Tom recorded on a rainy October day in October of 2017. It’s rainy as hell in Orlando. It’s dreary. It’s dismal. I wish it

Storytelling – An Intern’s Interpretation

There’s one word that makes me cringe — graduation. Two months and I’ll be stepping out into the “real-world.” Am I ready for that? Heck yeah! I learned a lot during internships

Dying Content? Here’s How to Revive it

You’ve hit Google. You’ve hit HuffPost. And you’ve even hit Bing. Yet, you can’t seem to find inspiration. Whether you’re writing a blog, curating an Instagram theme, or keeping up with your

The Power of Content, Branding & Friendship

Confession: I am a self-declared makeup junkie. It’s challenging to resist a new eyeshadow palette or a (ridiculously overpriced) face mask, but when I do cave to temptation, you’ll know. Because if

Smells, Bells, Monks & Marketing. Tom’s Marketing Journey

“If you don’t get these grades up, College won’t be an option.” If I had a nickel for everytime my parents, teachers, deans, pets, and nuns said this to me, I’d be

Tales from a Marketing Director

I remember it vividly. It was a Tuesday morning during the summer. I had been working so hard on this new website for one of our biggest clients. We were working with

Turning the Last Page of 2017

Another year has come and gone and it’s time to address what’s on everyone’s mind: What’s trending on social media and what will continue to trend in 2018? At On Target, we’ve

Rebooting a Catholic School Through Digital Marketing

Principal Nathan Nadeau at St. Charles Borromeo Catholic School in Orlando says he was desperate to get, “a more robust Google score” for his school a year ago. And in the same

The Evolution of On Target

How difficult can it be to rocket your website up to that elusive No. 1 spot in Google search results? Just optimize your H1 and meta tags, build a bunch of backlinks,