Key performance indicators, or KPIs, are used in a number of industries and markets to identify and track the activities that make a business, product, or person successful. They’re a little like
Times are changing for public relations, and the world of public relations needs to change in response. According to the American Society of News Editors, the number of full-time professional news jobs
Everybody knows women and men are different. In fact, there have been a number of studies across the years examining the psychological differences between genders, including author John Gray’s bestseller, “Men are
A good blog post, like a good martini, doesn’t just happen. It has to be carefully crafted, using the right techniques and first-class ingredients. But you don’t have to be an expert
A Goal Without A Plan Is Just A Wish. – Antoine de Saint-Exupery In my last blog about SEO & Planning, I promised to offer some tips on creating an SEO related
Many SEO companies & Webmasters alike are freaking out about some recent changes that Google has made by securing search. The following is my response. A VERY Brief History Of Search. The
When I first started On Target Digital Marketing, I had no idea who we were. We fumbled around a bit, we dabbled in many things, we strayed, we goofed, we faltered. But
Armies don’t go into combat without a strategy. Sports teams don’t take the field without a playbook. And content marketers shouldn’t be publishing or executing marketing campaigns without a plan. So how
For those uninitiated in the world of Google Analytics, the phrase “bounce rate” may bring a few different things to mind. Perhaps you envision the coveted bouncy ball of your childhood, or
We’ve all heard the phrase “stick the landing,” referencing the ideal finish to a gymnastic or athletic routine or event. When you conduct a digital marketing campaign, what’s your ideal finish? You
There is a parable in the Bible about a wise man who built his house on the rock, and a foolish man who built his house on the sand. The parable points
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