Choosing Your Digital Marketing KPIs Successfully.

Key performance indicators, or KPIs, are used in a number of industries and markets to identify and track the activities that make a business, product, or person successful. They’re a little like

Moving From Information to Influence.

Times are changing for public relations, and the world of public relations needs to change in response. According to the American Society of News Editors, the number of full-time professional news jobs

Men Are From … LinkedIn, and Women Are From … Facebook?

Everybody knows women and men are different. In fact, there have been a number of studies across the years examining the psychological differences between genders, including author John Gray’s bestseller, “Men are

Mix Up a Perfect Blog Post.

A good blog post, like a good martini, doesn’t just happen. It has to be carefully crafted, using the right techniques and first-class ingredients. But you don’t have to be an expert

5 Tips For Creating An SEO Editorial Calendar.

A Goal Without A Plan Is Just A Wish. – Antoine de Saint-Exupery In my last blog about SEO & Planning, I promised to offer some tips on creating an SEO related

The More Things Change, The More They Stay The Same.

Many SEO companies & Webmasters alike are freaking out about some recent changes that Google has made by securing search.  The following is my response. A VERY Brief History Of Search. The

What’s Your Brand Made Of?

When I first started On Target Digital Marketing, I had no idea who we were.  We fumbled around a bit, we dabbled in many things, we strayed, we goofed, we faltered.  But

Content Marketing for the Pros.

Armies don’t go into combat without a strategy. Sports teams don’t take the field without a playbook. And content marketers shouldn’t be publishing or executing marketing campaigns without a plan. So how

Deciphering Your Bounce Rate.

For those uninitiated in the world of Google Analytics, the phrase “bounce rate” may bring a few different things to mind. Perhaps you envision the coveted bouncy ball of your childhood, or

Make Your Landing Page Work For You.

We’ve all heard the phrase “stick the landing,” referencing the ideal finish to a gymnastic or athletic routine or event. When you conduct a digital marketing campaign, what’s your ideal finish? You

Spend Your Marketing Time Wisely.

There is a parable in the Bible about a wise man who built his house on the rock, and a foolish man who built his house on the sand. The parable points