Content Marketing
Writing for Humans First, Bots Second
Humans crave quality content. And, in the digital era, quality can be anything from a laughable meme about your industry to an insightful blog on how clients can balance their budgets more effectively. What we don’t believe to be “quality” are clickbaity, “YOU’LL NEVER BELIEVE WHAT HAPPENED NEXT” nonsense listicles. Some agencies are cool with making the latter, but we invest in the former.
The stuff we make for your brand is thought out, planned out, written out, edited and all prettied up to draw attention online. Real, human attention.
We bring your brand to life with rich content, content that tells stories, content that entertains, converts, inspires, motivates, and attracts your target audience.
Our Organic SEO Methodology
Again, we need to stress: we’re all about writing for humans. We’re NOT jamming content together for search engines. There are only so many times that people can read the same keyword into a piece before it starts smelling like SEO bait. Yes, we’ll keyword optimize the article, but only in a way that still keeps your brand sounding natural.
Keyword stuffing is *so* 2007. Google’s algorithm knows what we know: content that answers a customer’s search query is the most valuable type of content around.
Let's Chat About Your Content Needs
You’ve got an amazing story to tell and the digital marketing pros at On Target can’t wait to help you craft that story and get eyeballs on it.
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Getting to Know You
We spend time getting to learn all about your brand. Where it's been, where it is now, and where it's going. We also create an editorial calendar wrapped around your sales cycle, major events, or additional campaigns. -
Origin Stories
We love stories, especially yours. To ensure that we've captured the deets and personality of your brand, our writers & editorial team will get your story composed. -
Keep On Creating
Once we've nailed the tone of your brand through your story, we get to work creating all of the good stuff that will attract your hungry audience. Pure magic.
