ORLANDO, Fla. — May 2026 — On Target Digital Marketing, a full-service digital marketing agency known for its authentic storytelling and non-traditional approach to marketing, recently announced its acquisition of Paradox Media. Through the acquisition, Paradox Media will now operate under the On Target Digital Marketing umbrella, strengthening On Target’s capabilities across web development, SEO, digital marketing campaigns, social media management, and more.
Founded in 2005, On Target began as an SEO agency with the belief that search engines were the future of digital marketing. The agency quickly became recognized as one of Orlando’s leading SEO and content marketing firms. Over the past 21 years, On Target has grown into a full-service agency that continues to adapt to the evolving needs of clients while staying grounded in a people-first philosophy.
Paradox Media was founded in 2017 by CEO Andrew Hasty under the name Louisville Web Solutions and later operated as South Florida Web Solutions. Since its founding, the company evolved from a web design firm into a digital growth partner. Its services include web development, SEO services, digital marketing campaigns, and social media management.
The acquisition of Paradox Media continues On Target’s long history of strategic growth. In 2020, On Target expanded its team through the acquisition of Boca Raton-based marketing partner Green Arrow. In 2021, the company grew again to include i5 Web Works out of Texas. With Paradox Media now joining the agency, On Target continues to build on its foundation as a forward-thinking digital marketing partner serving clients across industries and markets.
“On Target has always grown by anticipating what clients will need next,” On Target President Michael Piccoli said. “This acquisition represents another step forward in our mission to win for our clients while staying true to the authentic approach that has guided us for over two decades.”