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Marketing During a Pandemic

We’re facing unprecedented circumstances during the COVID-19 pandemic, and many people are dealing with increased stress and anxiety. While you should quarantine yourself, don’t quarantine your marketing! Right now, online engagement is increasing drastically. We now have the unique opportunity to engage our audiences and provide them with information, positive thoughts, and relevant resources. It’s important to be transparent with your audience. Assure them you’re still operating; let them know what adjustments you’re making to your services or procedures, and supply your audience with resources that provide valuable and relevant information. Now more than ever is the time to step up your social media game, focus on your content, and prepare for the comeback.

Step Up Your Social Media Game

While we practice social distancing, people are spending more time on social media every day. Now is the perfect time to step up your social media game to grow engagement and grow your audience. One way to step up your social media presence is to clearly define your brand personality. Think of your brand as a human — how would they think, speak, talk, socialize, etc. What makes your brand unique? THAT is your brand personality. Having a strong brand personality allows your followers to make a personal connection with your brand and give you the chance to tell your brand story. It will also give you a stronger, more cohesive look on social media.

Focus On Your Content

We’ve said it before, and we’ll say it again (we’ll probably never stop saying it actually): Content is king! Focus on the content you’re producing; make it informational, entertaining, and most importantly, make it human. We are all deprived of human interaction right now, so make sure your content sounds like it’s coming from a living, breathing human and not some marketing robot. Create content that is timely and relevant to what is going on in the world. For instance, you can start that podcast you’ve been dreaming about! Everyone is looking for a distraction right now, and podcasts are a great way to get your mind off the current state of the world. On Target is now offering remote podcasting services, so you can create a high-quality podcast from the comfort and safety of your home! All you need is a killer idea, we’ll take care of the rest.

Prepare for the Comeback

Eventually, things will return back to normal, and we need to be ready for that! Make sure your business is prepared and ready to roll. Be prepared for the shift back from online to regular business. The experts at On Target will make sure your website, social media, and blogs are top-notch. Give us a call at 407-830-4550 today!

While we’re experiencing unique and unprecedented circumstances, it’s natural to feel at a loss when it comes to what to do with your marketing efforts. It’s time to step up your social media game, focus on your content, tell your brand story, and prepare for the comeback. Don’t forget to keep your head up, and look for the positive every day!