Creating a Kickass Social Media Strategy

Social media is a sea of marketing, personal posts, and everything in between. So you’re probably thinking, “How the hell do I get my posts noticed?” Well, it’s not just about getting

Clickbait Versus Personality: What I Learned About Storytelling

When I came to intern at On Target, I wasn’t really sure what to expect. I didn’t know what “SEO” was or how online marketing worked beyond the basics. However, I had

All the Cool Kids Are Getting SSL Certs and Why You NEED To.

Google has taken another step toward eradicating HTTP. Starting in July 2018, Chrome 68 will help Google achieve its goal of making the web a safer place by marking all HTTP sites

Marketing with a Purpose

Confession: I have never stepped foot in a Whole Foods. Not because I have no desire to — in fact, I want to see what all the fuss is about — but

Unpacking the Best Practices for Engagement on IG

If you’re like me, the first thing you do in the morning — before even heading to the bathroom — is open up some type of social media app. Truth be told,

A Picture’s Worth 1,000 Likes

Think about a website that you find aesthetically pleasing — one that you believe is stylish and modern. Think about what makes that specific website so appealing. Is it the text that

Make It Personal: Targeting Beyond Demographics

When I’m interested in something, I Google it. I’m not talking a quick visit to the product’s website; I’m talking 20 search results deep, reading opinions from anyone who has ever considered

Name It & Claim It — Be the Expert on Social Media

I got a phone call from FOX, a local affiliate here in Orlando. They wanted to come by and chat with me about Facebook’s online quizzes and all the tomfoolery and shenanigans

Stop Chasing Two Rabbits at One Time

I heard an awesome quote that I think is brilliant and I needed to share it with you: “He who chases two rabbits, catches neither.” — Confucius Think about yourself out on

We’d Like a Large Dose of Fresh Perspectives, Please

Beauty is in the eye of the beholder. That’s where the variety of life comes from — every person has a different view. This can make content marketing difficult if you don’t

Should I Outsource My Content Creation? Hell Yes!

A topic that I keep seeing, hearing about, and am frequently asked about is: “As a marketing manager, should I sub my content to another company or should we onboard someone who

All Hail Podcasts!

A few months ago, I discovered the first good book I’d read in several years, and I became obsessed. And when I say “obsessed,” I mean that I sat at red lights