Spring Has Sprung and Your Website Sucks

It is the frickin’ springtime here in Orlando, Florida. Spring has indeed sprung. The grass has indeed risen and the birds are crapping all over my car again. It’s such an inconvenience to

Websites Are So Early 2000s

Start Thinking Outside of Your Website I wanted to talk to you about your website. Everyone obsesses about traffic to their website. I have to tell you, five years ago that was

B2B Content Creation Thoughts

I want to talk briefly about content. It has many species, but I want to focus on one in particular – B2B. I think a lot of B2B companies are stressing out

Beware The SEO Doofus

Today, I want to talk about a guy – not just any guy. This guy is the SEO Doofus. Owning an agency and specializing in SEO the first couple of years we

Social Media KPIs and You

One of the questions I’m asked every single day is: “With social media, what metrics should I be paying attention to?” True Story: We signed this client about a year ago. This

Where Your Brand Should Market on Social Media

One of the biggest questions that I get asked is: “On which social media channels should I be advertising?” My answer to that is: “Well, who’s your customer?” You’d be so surprised

About This Article

I know you’ve seen it, whether you’ve realized it or not. As you scroll through your news feed, an article appears with a tiny “i” on the bottom right corner. When you

Why You Should Be Friggin’ Blogging

This post is adapted from a podcast episode Tom recorded on a rainy October day in October of 2017. It’s rainy as hell in Orlando. It’s dreary. It’s dismal. I wish it

Storytelling – An Intern’s Interpretation

There’s one word that makes me cringe — graduation. Two months and I’ll be stepping out into the “real-world.” Am I ready for that? Heck yeah! I learned a lot during internships

Dying Content? Here’s How to Revive it

You’ve hit Google. You’ve hit HuffPost. And you’ve even hit Bing. Yet, you can’t seem to find inspiration. Whether you’re writing a blog, curating an Instagram theme, or keeping up with your

The Power of Content, Branding & Friendship

Confession: I am a self-declared makeup junkie. It’s challenging to resist a new eyeshadow palette or a (ridiculously overpriced) face mask, but when I do cave to temptation, you’ll know. Because if

Smells, Bells, Monks & Marketing. Tom’s Marketing Journey

“If you don’t get these grades up, College won’t be an option.” If I had a nickel for everytime my parents, teachers, deans, pets, and nuns said this to me, I’d be