Stop Chasing Two Rabbits at One Time

I heard an awesome quote that I think is brilliant and I needed to share it with you: “He who chases two rabbits, catches neither.” — Confucius Think about yourself out on

We’d Like a Large Dose of Fresh Perspectives, Please

Beauty is in the eye of the beholder. That’s where the variety of life comes from — every person has a different view. This can make content marketing difficult if you don’t

Should I Outsource My Content Creation? Hell Yes!

A topic that I keep seeing, hearing about, and am frequently asked about is: “As a marketing manager, should I sub my content to another company or should we onboard someone who

All Hail Podcasts!

A few months ago, I discovered the first good book I’d read in several years, and I became obsessed. And when I say “obsessed,” I mean that I sat at red lights

Honing In On The Target

Relevant ad targeting can be the difference between a successful campaign and a waste of time and money. Smart targeting techniques are crucial parts of your content marketing strategy, allowing you to

Stop Closing, Start Creating

I keep seeing posts on LinkedIn that go something like this: Always Be Closing. I know you’ve seen the image. You can probably see it in your head. ABC = Always Be

Breathe Life Into Your Content Marketing

What Drives Me to do What I do Every Day? Today, we’re talking about inspiration. I got inspired yesterday by a Twitter hashtag. This sounds crazy. It was #MotivationMonday, pretty standard. But,

From Sweet to Savage: Your Voice on Social Media

It began innocently enough. Wendy’s posted an expected tweet promoting their “fresh, never frozen” philosophy. A bold Twitter user (who has since deactivated their account after the brutal takedown) questioned that philosophy.

Spring Has Sprung and Your Website Sucks

It is the frickin’ springtime here in Orlando, Florida. Spring has indeed sprung. The grass has indeed risen and the birds are crapping all over my car again. It’s such an inconvenience to

Websites Are So Early 2000s

Start Thinking Outside of Your Website I wanted to talk to you about your website. Everyone obsesses about traffic to their website. I have to tell you, five years ago that was

B2B Content Creation Thoughts

I want to talk briefly about content. It has many species, but I want to focus on one in particular – B2B. I think a lot of B2B companies are stressing out

Beware The SEO Doofus

Today, I want to talk about a guy – not just any guy. This guy is the SEO Doofus. Owning an agency and specializing in SEO the first couple of years we