Show Your True Colors

What’s your favorite color? Does it change with your mood, or does it stay constant? Have you ever wondered why that color is your favorite? Your favorite color can say a lot

You’ll Never Believe What This Marketer Does to Avoid Clickbait Headlines!

“Dog Uses This Secret Ingredient In Treats. You’ll Never Believe What Happens!” “Cat Gets Into Bag of Catnip. He Was Not Prepared For How He’d Feel!” “Crazy! World’s Oldest Hamster Shares Tips

Why Tone is The Eye Contact of Content

A monotone businessperson knocks on your door. They stare at the ground, unenthusiastically feeding you a relentless string of information — information that you honestly don’t care about and aren’t sure how

Content Marketing & The Law of Attraction

You’ve had a long day. You’ve battled traffic, taken in a ton of information at work, and consumed a years’ worth of social media content, cat pictures, political nonsense, and whining friends.

Creating a Kickass Social Media Strategy

Social media is a sea of marketing, personal posts, and everything in between. So you’re probably thinking, “How the hell do I get my posts noticed?” Well, it’s not just about getting

Clickbait Versus Personality: What I Learned About Storytelling

When I came to intern at On Target, I wasn’t really sure what to expect. I didn’t know what “SEO” was or how online marketing worked beyond the basics. However, I had

All the Cool Kids Are Getting SSL Certs and Why You NEED To.

Google has taken another step toward eradicating HTTP. Starting in July 2018, Chrome 68 will help Google achieve its goal of making the web a safer place by marking all HTTP sites

Marketing with a Purpose

Confession: I have never stepped foot in a Whole Foods. Not because I have no desire to — in fact, I want to see what all the fuss is about — but

Unpacking the Best Practices for Engagement on IG

If you’re like me, the first thing you do in the morning — before even heading to the bathroom — is open up some type of social media app. Truth be told,

A Picture’s Worth 1,000 Likes

Think about a website that you find aesthetically pleasing — one that you believe is stylish and modern. Think about what makes that specific website so appealing. Is it the text that

Make It Personal: Targeting Beyond Demographics

When I’m interested in something, I Google it. I’m not talking a quick visit to the product’s website; I’m talking 20 search results deep, reading opinions from anyone who has ever considered

Name It & Claim It — Be the Expert on Social Media

I got a phone call from FOX, a local affiliate here in Orlando. They wanted to come by and chat with me about Facebook’s online quizzes and all the tomfoolery and shenanigans