Unpacking the Best Practices for Engagement on IG

If you’re like me, the first thing you do in the morning — before even heading to the bathroom — is open up some type of social media app. Truth be told,

A Picture’s Worth 1,000 Likes

Think about a website that you find aesthetically pleasing — one that you believe is stylish and modern. Think about what makes that specific website so appealing. Is it the text that

Make It Personal: Targeting Beyond Demographics

When I’m interested in something, I Google it. I’m not talking a quick visit to the product’s website; I’m talking 20 search results deep, reading opinions from anyone who has ever considered

Name It & Claim It — Be the Expert on Social Media

I got a phone call from FOX, a local affiliate here in Orlando. They wanted to come by and chat with me about Facebook’s online quizzes and all the tomfoolery and shenanigans

Stop Chasing Two Rabbits at One Time

I heard an awesome quote that I think is brilliant and I needed to share it with you: “He who chases two rabbits, catches neither.” — Confucius Think about yourself out on

We’d Like a Large Dose of Fresh Perspectives, Please

Beauty is in the eye of the beholder. That’s where the variety of life comes from — every person has a different view. This can make content marketing difficult if you don’t

Should I Outsource My Content Creation? Hell Yes!

A topic that I keep seeing, hearing about, and am frequently asked about is: “As a marketing manager, should I sub my content to another company or should we onboard someone who

All Hail Podcasts!

A few months ago, I discovered the first good book I’d read in several years, and I became obsessed. And when I say “obsessed,” I mean that I sat at red lights

Honing In On The Target

Relevant ad targeting can be the difference between a successful campaign and a waste of time and money. Smart targeting techniques are crucial parts of your content marketing strategy, allowing you to

Stop Closing, Start Creating

I keep seeing posts on LinkedIn that go something like this: Always Be Closing. I know you’ve seen the image. You can probably see it in your head. ABC = Always Be

Breathe Life Into Your Content Marketing

What Drives Me to do What I do Every Day? Today, we’re talking about inspiration. I got inspired yesterday by a Twitter hashtag. This sounds crazy. It was #MotivationMonday, pretty standard. But,

From Sweet to Savage: Your Voice on Social Media

It began innocently enough. Wendy’s posted an expected tweet promoting their “fresh, never frozen” philosophy. A bold Twitter user (who has since deactivated their account after the brutal takedown) questioned that philosophy.