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Words Matter

As a digital marketer, you want to make the most out of your digital marketing plan. That’s why we’ve put together these 23 carefully crafted digital marketing tips!

Yes, that was written for SEO, and yes — it’s always that obvious. And marketers aren’t the only ones who can tell when content was written for a machine; consumers can too, and nothing makes them close their browser faster. When consumers search for content, they don’t want to look at a bunch of bolded, hyperlinked keywords that are forced into a sentence. They want real content that’s going to motivate them into action. They want human content that’s going to inspire them. They want a story.

Write for Your Audience

Think about the last time you read your personal email — and I mean actually read it. If you’re like me, you mark everything as read and don’t give it a second thought. Hell, this month alone, I deleted more than 500 unread emails. But there are a few emails I look forward to getting in my inbox. Weird, right? Every week, my favorite brewery sends out a newsletter. Sure, it’s got some keywords, and sure, it’s got their upcoming events and tappings. But it’s also got a story. Sometimes it’s about their master brewer’s road trip to find the perfect hops, and sometimes it’s about what exactly an IBU is. Each week the story changes, and each week I’m captivated. As a self-proclaimed beer snob who actually knows very little about beer, I want to know how you can turn a Hefeweizen into a gose using just salt. I want to know the difference between an IPA, a DIPA, and a NE IPA, and this brewery is going out of their way to teach me. By effectively reaching out to their audience and educating them on their product (without a “salesy” push), they’re proving that they know their audience. They’re providing their audience with information they actually want to read and, as a result, I’m in their taproom nearly every week. And it’s all thanks to their content marketing.

Write with Purpose

What makes your product stand out? What sets your business apart from the competition? What makes you unique? Every time you write a piece of content  — and I mean any piece of content — you should be keeping these questions in mind. Because this is what consumers truly care about. They care about the fact that your product is made of recycled plastic, and they care that 10 percent of your profits are donated to a local charity. Consumers don’t want to just buy another product; they want to know that their money is going somewhere worthwhile. Show how you add value to people’s lives. Marketing the purpose behind your product causes consumers to become emotionally invested in your brand. It makes people connect with your content and with your story, and it keeps them coming back for more.  

I know — that’s a lot. And if you’re not a natural born writer, digital storytelling can be difficult. But that’s where we come in. We love telling stories, and we really love telling your stories. Just give us a call, fill out the contact form, or put it in skywriting. We’ll be sure to get back to you.