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The automotive industry lends itself to video. From the carefully crafted aesthetics of cars both inside and out to the sounds they make when they really get going, there’s plenty to feature in a video. While cars themselves have visual appeal, there’s also plenty to be explained about the vehicles themselves and the industry that revolves around them. Well-produced video content can help your brand become a trusted source for this knowledge.
Most people don’t just drive to the nearest dealership to service their car or buy a new one. There’s research involved. They read reviews. They ask friends and family. They check websites and social media channels. And even then, they often visit multiple dealerships before making their final decision. Your online presence matters, and high-quality video content can give you an edge over the competition.
Who has time to storyboard, script and create videos? The automotive industry is constantly moving, and it doesn’t slow down for video preparation and editing days. That’s where On Target comes in. Our team will do the prep work, get your team’s approval, and schedule times for filming with a clear direction in mind. Once the video is done, we take it to the cutting room floor and send it to you for final approval.
As the digital landscape has shifted over the years, video content has evolved alongside it. On Target knows this better than anyone, as a company that was born digital over 20 years ago. Our team has seen all the trends, every algorithm update and decades of ever-shifting changes in customer expectations. We know video, and we know what it takes to create video content that’s of the moment and video content with staying power.
Whether customers have just started thinking it might be time for a new car or have an active plan to start driving that new car tomorrow, video content can help give them that extra push to go from a lead to a sale. Let’s create video content that keeps your brand top-of-mind.
Upon learning your vision for your video content, we get to work creating an outline for how to make that dream a reality. We take it scene by scene, letting you know exactly what we plan to record before filming day to ensure it aligns with your goals. If anyone has a speaking part, we write the script in your brand’s voice.
With an approved script and storyboard, our video production crew heads to your business to make the magic happen. This is the “lights, camera, action!” part of the process. Our team will find the best spots to film and get all the necessary shots. If any of your team members appear on camera, we guide them through video etiquette and following the script.
Once we have the video footage, the next step is editing. During the editing process, we make your video look and sound the way you envisioned. This is the part where we finetune the content we have and add audio and effects to help it shine. When we have a finished product, we send it to your team for approval or adjustments, then comes the final step.
Videos for different platforms come in all shapes and sizes. Part of this process happens in the very beginning, where we ensure the video is recorded at the proper orientation for how it will be used. However, more steps are often required to ensure the video will work for its intended platforms. After this final round of polishing, the finished product is all yours.
We’d love to learn more about your brand and how On Target can support your digital marketing goals. Tell us a bit about your company and how we can help you grow your brand with our expert digital marketing team.
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