The jargon for marketing and advertising has changed considerably over the years, especially here in South Florida! Some terms remain important and consistent: ROI (return on investment—what are we getting for our money?) or wearables (Shirts, coosies, hats, and other items advertising your brand). However, the digital age has brought with it a new buzzwords and phrases that marketing professionals toss around like Tom Cruise juggles liquor bottles in Cocktail.
South Florida Marketing Terms
What do they all mean? Let’s look at a few of the hottest marketing trends from 2017 and explore the words behind the buzz. Here’s a few South Florida Marketing Terms to get you in the loop:
Conversion Rate Optimization (CRO)
Cro? Crow? Cro-magnon? Basically, this is a system for measuring and increasing the number of visitors to your website who take a desired action on a webpage. Do they sign up for a newsletter? Did they make a purchase? Will they convert into a customer? How can we increase the likelihood of that happening. If your marketing firm isn’t doing this, you could be missing out. Our marketing efforts focus largely on conversion. If you’re not converting, what’s the point?
Paid Search Marketing (Pay-Per- Click)
You’ve probably wondered about the ads that pop up on your Facebook feed. It’s as if Google knows that you wanted a new pair of sneakers or were interested in a particular brand of headphones. It may feel big brother-ish, but in fact it’s paid search marketing, most likely a pay-per-click (PPC) campaign.
Here’s the idea: Using keywords related to your product or business, you bid for ad placement in a search engine’s sponsored links. Then, you pay a small fee for each click on your ad. Although
it may seem like you’ll end up paying through the nose, potential customers only see your ad when they are already searching for your precise product or service. So the chances are good by the time they click on your ad, they’re ready to purchase.
Is that what Big Brother collects about us? Is this why all these ads are showing up that make us feel like Google can read your mind? Actually…kind of. Big Data refers to the inordinately large
volume of structured and unstructured data—information—that inundates businesses daily. However the amount is not the key point, what we choose to do with that data is what matters. How can we mobilize this information to make smart customer and market insights and predict trends? We can use this plethora of information to make better decisions for our clients and strategic business moves.
Does this mean that the marketing is satisfied? No. CONtent not conTENT. Emphasis on the Con. Though not literally. Content marketing is an approach that creates valuable and relevant content that can attract, retain, and spur customer purchases. Instead of just touting your brand or product, you’re providing information that your customers genuinely want and will use. This type of marketing focuses on quality over quantity, tells stories, pulls heart strings, and feels personalized.
There are countless marketing terms that may seem confusing, but we keep digging deep to find the best tools for our clients, and we’d love to help you too. Leave the lingo to us so you can focus on what really matters, and that’s growing your business. Give us a call today to find out more about how we can reduce the amount of money you’re wasting on marketing and get you excited about real results! Call today at 888-248-2134 or hit us up on our contact page.