Digital Advertising
the on target
'SECRET SAUCE' PROCESS
On Target was born digital. From the dawn of digital advertising (or close to it), our company crafted advertising campaigns for clients in a variety of industries. We make sure your brand is seen by anyone in your sales funnel, from the ones who’ve never heard of you to those who just need a tiiiiny push before they commit to purchasing from you.
Discovery
This is the starting point for all projects. We get to know you, your market, your audience, and your hopes and dreams. We dive into your current metrics and agree on KPIs so that the numbers make sense to everyone...
Strategy
Once we've determined your brand's needs, we figure out the nuts-and-bolts strategy to get you there. We look at multiple platforms, pricing, keywords, and competition to make sure we're getting the most bang for your buck.
Creation
There are more ads online than there are grains of sand on the beach. (And we spend a lot of time counting both!) Your brand's ads have to make the most of the millisecond of attention someone gives to them. Our content and graphic design teams work alongside the ads team to make sure the messaging pops and your brand looks stellar!
Reporting
The good, the bad, and the ugly — we never shy away from the numbers. You receive reporting regularly, and we're more than happy to explain the numbers to your whole team.
Maintenance
There's no "set it and forget it" when it comes to digital advertising. We regularly refresh your advertising campaigns to keep the momentum going and avoid boring your audience with the same old song and dance. If something's not working, we change it! Simple as that.
Types of Digital Advertising We Do
We love digital advertising, so no matter where you’re looking to promote your brand, you can count on us to help. Here are a few of the places we frequently run advertising campaigns:
Social Media
YouTube
Search Engines
Bing
