services
Social Media
Social Media Content Creation
Social media posts take time, even personal ones. Social posts that represent your business need to be carefully crafted to serve a variety of purposes. They need to be engaging, educating and entertaining, all at once. Our content team handles the creation and saves you the hours spent searching for trending hashtags.
Social Media Advertising
Put some money behind your posts, and see more money roll in! With effective social media advertising, we can get your products to catch the eye of users as they endlessly scroll through social media. From ad copy creation to spend monitoring and optimization, we’ll make sure your ads are converting. If they’re not, we change them. Simple as that.
Social Media Management & Listening
Are you worried about missing a DM or comment that could turn into a lead? When you partner with us for social media management and listening, we keep a close eye on your social channels. We can help answer questions about your brand or alert you whenever you become a topic of conversation online.
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Social Media Process
Whether you’re looking for organic content creation or social media marketing, our process takes your brand through a number of goals:
Discovery
The first step to making your brand shine online is learning who you are. The initial meetings with On Target will cover your company, your goals, your audience and your marketing efforts up to this point.
Scheduling
Did you know that there are ideal times to post? And that you can schedule around those depending on your target audience? Our team has a variety of scheduling tools on hand to schedule your content for times when your audience is most likely to see it.
Engagement
What’s the point of views if people aren’t engaging with the content? Our goal for each post is to get people to like, share, save and comment. The more people engage with your brand, the further your message will spread.
Reporting
The ‘Set it and forget it’ strategy is not a viable option in the fast-paced world of social media. No matter what social services you do with us, you’ll get reporting that unpacks engagement metrics while taking a proactive approach to how we can improve numbers or find room for growth.
Creation
Once we know your voice, we get to work creating authentic content. We’ll give you a strategically crafted editorial calendar and use that to create posts, stories, and campaigns that will increase your reach.
Optimization
A company’s social media page is one of the first things that come up when people search for a business. We optimize your pages to ensure that your social media presence aligns with what the rest of your brand sounds like!
Listening
Social media is a playground for reviews — the good, the bad, and the downright ugly. We’re here to hear them all. We’ve all seen brands spoil their reputations by being unresponsive, and we take a proactive approach to alerting social media clients as to what’s being said about them and the best ways to respond.
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Let’s talk about the next step
We’d love to learn more about your brand and how On Target can support your digital marketing goals. Tell us a bit about your company and how we can help you grow your brand with our expert digital marketing team.