services
Reputation Management
A positive online reputation is critical for businesses today. To have a good reputation on the internet, it’s vital that the image you portray lines up with what others say about your brand. Solid, genuine reviews boost consumer confidence and encourage more people to interact with your brand. This is where online reputation management services come into play.
On Target’s sharp-eyed reputation management specialists will ensure you’re always putting your best foot forward by highlighting positive content about your brand while simultaneously minimizing any negative remarks. We’ll help you obtain good reviews and create and distribute positive content, all while keeping an eye out for any unfavorable information about your brand.
Bad Reviews Don't Have to Mean Bad Digital Performance
When you see a bad review come through for your business, you may feel like the world has come to an end. Sometimes despite your best efforts, bad reviews happen! And we’re here to tell you a secret: that’s okay! There’s nothing wrong with having negative reviews, especially if you have enough positive reviews to offset them. Here’s why:
First, most consumers know that brands with nothing but 5-star reviews are more suspect than a company that has a few 2- and 3-star reviews. No business can please everyone, and it’s important that the reviews you do have appear genuine. The occasional negative review won’t kill you, as long as you respond appropriately.
Second, we can help bring positive interactions from negative reviews. The key is responding in a timely, professional manner that properly addresses the concerns of the reviewer. Crafting these responses takes skill and nuance. Fortunately, the On Target team has helped many clients handle these situations and knows just what to do.
We can guide you through nuanced and positive responses that reflect your brand values while putting customer service first.
get in touch
Let’s talk about the next step
We’d love to learn more about your brand and how On Target can support your digital marketing goals. Tell us a bit about your company and how we can help you grow your brand with our expert digital marketing team.