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Public Relations
Public Relations to Spread the Word About Your Brand
While some see Public Relations as separate from marketing, we are here to make it work as a part of your overall marketing strategy. Public relations puts you in charge of the messaging sent from your brand to your audiences through your own channels like your website and public channels like the media. Both of these carry a different kind of weight. If your business is looking to be more active in your community or wanting to spread the word about the good you’re doing on a larger scale, we can help you make that happen.
We are happy to leverage the established relationships On Target has with local and national media contacts for our clients. This covers an array of media outlets, including newspapers, magazines, social media, TV, and radio. Utilizing these relationships and any existing ones your business has with publications can allow your message to spread far and wide. You could be one press release away from getting the news coverage your company deserves.
Increasing and maintaining your positive reputation online.
Press releases are not the only avenue we use to spread strategic messaging to your target audience. Public relations strategies can be implemented during each phase of your marketing plan, from social media to events to advertising to direct mail marketing. We will create a unified communications strategy that ensures your messaging is always consistent.
Depending on the nature of your industry and your role within the community, reputation management may be one of the priorities we identify for your tailored marketing plan. Using advanced analytics techniques to comb through thousands of social media mentions, we can evaluate your online sentiment rating to determine what actions should be taken to increase or maintain your positive reputation online.
Both new and established companies can reap the rewards of investing a portion of their marketing budget in positive public relations.
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We’d love to learn more about your brand and how On Target can support your digital marketing goals. Tell us a bit about your company and how we can help you grow your brand with our expert digital marketing team.