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Email Marketing
Meeting Your Customers Where They Are—Their Inbox
Everyone has email. In today’s world, it’s a prerequisite for many aspects of life. While social media and search engines have taken center stage in digital marketing hype, email still reins supreme when it comes to reaching your current customer base. Even if email marketing is one of the keys to unlocking the potential of your client lists, you still need to contend with the reality of crowded inboxes.
The emails you send need to catch attention and keep it for long enough for customers to engage with it, whether that means clicking on a link or taking a screenshot of a coupon that they bring to your location. That’s where working with a professional marketing team like On Target comes into play. We’ll craft the content, and you’ll reap the benefits.
Content for Overcoming Cluttered Inboxes
At On Target, we write for humans. From the subject line and preview text to the body of the email and the alt text in the captions, our team ensures that every part of your email campaigns speaks to your target audience in their own language. With decades of email marketing experience, we know how to grab the attention of customers and keep them engaged and coming back for more.
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Email Marketing Process
Whatever industry you’re in, email marketing can help you drive conversions and connect with your current customer base.
Discovery
Before we dive into strategy, we learn about your business, your goals, your ideal audience and your marketing efforts so far. We also give you an opportunity to meet our team and learn about us.
Creation
Next, we get to work. We start with an editorial calendar that goes over what will go out when, then craft content in your brand voice in a way that grabs your audience’s attention and speaks to their needs.
Scheduling
Even for people who check their emails several times a day, there are ideal times to receive marketing emails. We will send out your emails at the times when the most eyes will be on them.
Reporting
Once we’ve executed your email campaigns, we’ll start analyzing them and creating reports. From there, we will optimize and adjust to ensure you’re getting the most out of your email marketing campaigns.
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Let’s talk about the next step
We’d love to learn more about your brand and how On Target can support your digital marketing goals. Tell us a bit about your company and how we can help you grow your brand with our expert digital marketing team.