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Digital Advertising

How On Target Helps Businesses Reach Their Advertising Goals

When it comes to digital marketing, you have “organic” and “paid” marketing. An organic strategy is one you don’t put money behind, such as posting SEO-friendly content to your website to help boost its rankings. Everything that falls under “paid” marketing can be considered digital advertising. This is anything from boosting posts on social media to creating remarketing campaigns on search engines.

The On Target digital advertising experts are pros on all things paid marketing. They guide clients through everything from setting a budget to making adjustments over time to optimize your results.

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Digital Advertising Process

On Target was born digital. From the dawn of digital advertising, our company has crafted advertising campaigns for clients in a variety of industries. We make sure your brand is seen by anyone in your sales funnel, from the ones who’ve never heard of you to those who just need a push before they commit to purchasing from you.

Discovery

This is the starting point for all projects. We get to know you, your market, your audience, and your business goals. We dive into your current metrics and agree on KPIs so that the numbers make sense to everyone.

Creation

There are more ads online than there are grains of sand on the beach. Your brand’s ads have to make the most of the millisecond of attention someone gives to them. Our content and graphic design teams work alongside the ads team to make sure the messaging pops and your brand looks stellar.

Maintenance

There’s no “set it and forget it” when it comes to digital advertising. We regularly refresh your advertising campaigns to keep the momentum going and avoid boring your audience with the same old song and dance. If something’s not working, we change it!

Strategy

Once we’ve determined your brand’s needs, we figure out the best strategy to get you there. We look at multiple platforms, pricing, keywords, and competition to make sure we’re getting the most bang for your buck.

Reporting

We never shy away from the numbers. You receive reporting regularly, and we’re more than happy to explain the numbers to your whole team, even when there’s room for improvement. Transparency with reporting is key to a positive marketing partnership.

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Let’s talk about the next step

We’d love to learn more about your brand and how On Target can support your digital marketing goals. Tell us a bit about your company and how we can help you grow your brand with our expert digital marketing team.