services
Content
Writing for Humans First, Bots Second
Humans crave quality content. In the digital era, quality can be anything from a meme about your industry to an insightful blog on how clients can balance their budgets more effectively. While some agencies take the easy way out with content, On Target focuses on researching and creating content that provides real value to our clients and their audiences.
The content we make for your brand is thought out, planned out, written out, edited and formatted to draw attention online—real, human attention.
We bring your brand to life with rich content, content that tells stories, content that entertains, converts, inspires, motivates, and attracts your target audience.
Our Organic SEO Methodology
Again, we need to stress: we write for humans. We’re not jamming content together for search engines. There are only so many times that people can read the same keyword into a piece before it starts smelling like SEO bait. Yes, we’ll keyword optimize the article, but only in a way that still keeps your brand sounding natural.
Keyword stuffing worked in 2007, but not today. Google’s algorithm knows what we know: content that answers a customer’s search query is the most valuable type of content around.
Let's Chat About Your Content Needs
Getting to Know You
We spend time learning all about your brand. We want to know where it’s been, where it is now, and where it’s going. We also create an editorial calendar wrapped around your sales cycle, major events, or additional campaigns.
Origin Stories
We love stories, especially yours. To ensure that we’ve captured the details and personality of your brand, our writers and editorial team will get your story composed.
Keep On Creating
Once we’ve nailed the tone of your brand through your story, we get to work creating compelling content that will attract your ideal audience.
get in touch
Let’s talk about the next step
We’d love to learn more about your brand and how On Target can support your digital marketing goals. Tell us a bit about your company and how we can help you grow your brand with our expert digital marketing team.