services
AEO Services
Getting Your Brand Ahead in the Future of Search
With AI and LLM tools on the rise, users have become accustomed to receiving answers as soon as they have questions. These tools provide answers with more detail than ever before in record time, all spoken or written in an almost-human voice. This is causing a shift in how people search. AI-referred traffic is becoming more qualified for many businesses, and with the power of AEO, we can help you optimize for this new category of the user experience.
What is AEO?
AEO, which stands for answer engine optimization, focuses on ensuring brands appear in AI-generated answers on AI engines accurately and often. Common AI engines AEO optimizes for include ChatGPT, Google Gemini, Perplexity and Claude. Users increasingly rely on these engines to help them with anything from answering questions to drafting emails and planning vacations, making it necessary to optimize for them.
How is AEO Different from SEO?
While AEO may feel like entering a new world, the good news is that it’s not totally different from SEO. Your AEO strategy requires content to get you seen. In fact, it relies more heavily on content than SEO. Your goals in AEO are to be mentioned and cited in AI-generated answers, which requires structured, retrievable content that’s accessible in multiple formats. At On Target, content creation and optimization are our bread and butter, and the technical aspects are second nature.
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AEO Strategy
Getting Technical with AEO
On Target started as an SEO-focused agency, so we have already experienced many seasons of search over the years. To our team, this is just another way for us to get your brand seen—this time, by users who are often deep into focused research about your area of specialization. We take a look at all the technical aspects of your website and optimize for an AEO-friendly question-and-answer format while maintaining the SEO optimization you’ve come to know.
Creating AEO Optimized Content
Content is still king when it comes to being seen online. We analyze your website and review your analytics to see where your content can use a boost. From there, we create content that makes search engines happy while answering the burning questions of AI and LLM users. People have more opportunities than ever to search for and find you, and with strategic content, we make that happen for your brand.
Adapting to Algorithms
Everything in today’s world has updates and algorithms, and AI platforms are no different. With every major update, the On Target team is there to adjust and optimize your website to help you keep up with the latest while staying true to your brand and your audience. Much like SEO, AEO is not a “set it and forget it” operation. It involves consistent work to ensure your brand continues to be found where you want it to be found.
Reporting and Iterating
As digital marketing experts, we know that one of the most important aspects of our jobs is keeping your brand’s online presence up to date. This doesn’t just mean updating your calendar and blog. It also means optimizing your website in a way that works for today’s online landscape, not the landscape from yesterday or two weeks ago. We show you how our AEO efforts are performing and make adjustments as things change for your brand—and the AI platforms.
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Let’s talk about the next step
We’d love to learn more about your brand and how On Target can support your digital marketing goals. Tell us a bit about your company and how we can help you grow your brand with our expert digital marketing team.