While the team on the ground focuses on what’s trending and what’s going on day-to-day, On Target creates a steady stream of on-brand content. Through this collaboration, the brand’s social media has received steady engagement (aside from the occasional viral post) and page growth. Reach increased nearly 200% in the first three months across Facebook and Instagram.
In the first three months with On Target, Results Roofing went from not appearing under anything but its own name — which is common for companies whose sites are not optimized — to being found on page 1 of Google under nearly 200 keywords that apply to roofing and paintless dent repair. This also led to a dramatic increase in new users that only continues to grow.
When our team first saw the Results Roofing website, it had a flashy, professional look but not a lot to say. On Target has beefed up several pages, as well as moving content from graphics — where search engines can’t read it — into the on-page text. The team continues to make upgrades, crafting a more engaging, SEO-friendly and user-friendly website experience.
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