Marketing for Law Firms and Attorneys CAN be successful. If you want to be a large player in the market as an attorney or law firm, two important factors to consider are: Increase visibility and generate quality leads. In order to achieve results in those to areas, it’s vital that identify your target audience and market services and expertise to them.
In today’s digitally driven world, whether someone is searching for a divorce attorney or the best place to take a date for drinks, their first step is usually Google or Siri. Armed with this knowledge and the fact that most people who are in the market for an attorney will hire one local to their area, let’s consider some best marketing practices for attorneys and law firms and how the legal marketing experts at Green Arrow can help.
SEO (Search Engine Optimization)
Let’s work together to identify your needs and goals and then create a strategy to raise your site’s ranking in search engine results pages (SERPs). Why is this important? Since 55% of all clicks go to one of the first three organic search results, it’s a pretty big deal. If your name isn’t appearing on the first page of Google’s local listings, we can help.
PPC (Pay Per Click)
Ever search for something near you on Google search? For example “Sushi near me”. Well, most people in need of a lawyer are searching “Lawyer near me”, so you want to make sure you’re at the top of that list. Using custom targeting and key phrases relating to your business, a Pay Per Click (Google Ads) campaign can get you there.
Do you think that social media is not for serious businesses such as law firms? Research shows that even more than websites, social media is becoming the face of brand presence. Think about it: 79% of internet users use Facebook and according to Hubspot, 87% of Generation X’ers and 70% of users between 45-60 believe brands should have a social media presence, specifically a Facebook page. That’s serious.
Before social media, email was a key means to get businesses in front of potential clients, and it’s becoming an undervalued and underutilized method for delivering your message. Nine billion people use email, and 92% of adults check their email daily. Since you probably already have a giant database of clients, let’s capitalize on this connection by sending them a newsletter touting your recent coups and leading them to your website and social media pages so they’re aware of your services and how to contact you.
We may not have passed the bar, but we know how to raise it when it comes to marketing law firms and attorneys.