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Marketing and Leadership

Leadership is about how you present yourself — especially when it comes to content marketing. Taking your content to the next level is about being confident in your own expertise, and that resonates with consumers who want to buy from leaders, not slackers. Leadership will help grow your tribe online, and being found as an expert can lead to amazing success stories.

Trust Yourself

Taking your content to the next level is about being confident in your own expertise. Take writing a blog or social media post. By just including the word “expert,” you’ll garner more interest in your work. The reason is simple: People want to work with someone who trusts their abilities and skills, who loves what they do, and can lead others. They want to work with someone who is comfortable enough to call themselves an expert.

Always Be Creating

Expertise and creativity go hand-in-hand. What was once “always be closing” has transformed into “always be creating.” When expertise is paired with creativity, thought leadership comes naturally, and that translates into more website traffic, more podcast listens, more likes and shares on your social media, and more media hits — all of which help elevate you.

“The web can do amazing things but it can’t provide leadership. That still has to come from individuals with passion, anyone who makes to make a difference now has the tools at their fingertips.”

– Seth Godin

Niche To Meet You

No matter what you do, not everyone is your customer. That’s why it’s critical to find your niche customer. Fine tune your messaging to find customers who will benefit from your expertise. This helps feed customers what they actually want — not what you think they want. Supply your target audience with advice and wisdom; label yourself as a “giver,” not a “taker.” Create valuable pieces of human content. Create pieces that will resonate with someone. Create something unique.

It can seem overwhelming to always be creating, but a solid content marketing plan is critical to establishing you as an expert. Take a step back to look at the big picture. Then, draft some bullet points about what you should be considering each quarter. It’s not just about creating content; it’s about being smart about what you’re crafting, when you’re delivering, and how you’re going to keep doing it. Relatable, relevant, human content will start to gel, causing a domino effect of outreach to you — an expert.