Moving From Information to Influence.

Times are changing for public relations, and the world of public relations needs to change in response. According to the American Society of News Editors, the number of full-time professional news jobs

Men Are From … LinkedIn, and Women Are From … Facebook?

Everybody knows women and men are different. In fact, there have been a number of studies across the years examining the psychological differences between genders, including author John Gray’s bestseller, “Men are

Mix Up a Perfect Blog Post.

A good blog post, like a good martini, doesn’t just happen. It has to be carefully crafted, using the right techniques and first-class ingredients. But you don’t have to be an expert

5 Tips For Creating An SEO Editorial Calendar.

A Goal Without A Plan Is Just A Wish. – Antoine de Saint-Exupery In my last blog about SEO & Planning, I promised to offer some tips on creating an SEO related

The More Things Change, The More They Stay The Same.

Many SEO companies & Webmasters alike are freaking out about some recent changes that Google has made by securing search.  The following is my response. A VERY Brief History Of Search. The

What’s Your Brand Made Of?

When I first started On Target Digital Marketing, I had no idea who we were.  We fumbled around a bit, we dabbled in many things, we strayed, we goofed, we faltered.  But