industries
Marketing for the Roofing Industry
roofing
Weatherproof Your Business and Your Brand
In the roofing industry, trust is the foundation of every project, not shingles or nails. Your customers trust you with their homes and businesses, and they need to know you’re credible, reliable, and will get the job done right. This starts with a solid marketing strategy that communicates a consistent brand image with no holes and no leaks. Through our digital marketing efforts, we help your business withstand the test of time.
Cover More Ground With Smarter Marketing
Every roofer knows that the roofing market is a crowded one. Often, it’s not a matter of identifying your target audience, but getting in front of them. That’s where On Target comes in. Our team knows that timing and showcasing your unique value proposition are everything when it comes to attracting the right audience. We help you make sure prospective customers don’t slip through the cracks!
Nail Your Online Presence, One Click at a Time
Building a strong digital presence is a lot like building a roof: every piece must be carefully and securely laid to avoid gaps and weak spots. This is where the full-service digital marketing approach from On Target shines. From website design and SEO to digital advertising and social media content creation, we ensure that your online presence is cohesive and compelling across all touchpoints. We’re here to help you boost visibility and turn clicks into customers!
Raise the Roof on Your Marketing
Whether it’s emergency repairs or routine replacements, let’s make sure you’re the first number customers call. Fill out the contact form below to build a marketing strategy as solid and reliable as the roofs you install.
on target
Roofing Process
On Target was born digital. From the founding of our company, we’ve provided digital marketing services for clients in a variety of industries. We make sure your brand is seen by your target audience, from the ones who’ve never heard of you to those who just need a small push before they commit.
Discovery
We start by getting to know each other. In discovery, you’ll meet the On Target team and learn about the experts behind your digital marketing. Then, we’ll discuss your business: your culture, your KPIs, your competitors, and your marketing goals.
Creation
This is the part where we make the magic happen. Our expertise, research, and creativity come together to create marketing campaigns that will connect with your target audience. Then, with your approval, we’ll get those campaigns up and running so you can start reaping the rewards.
Maintenance
The internet is an ever-changing place. Keeping up with current trends is key. We offer marketing maintenance that uses engaging content and strategy to keep your website feeling fresh to customers and algorithms alike.
Strategy
Based on the discovery session, we get right to work crafting the best strategy for your business. Our strategies are based on marketing expertise, industry research, and your unique business needs. Once we’ve outlined a strategy, we’ll discuss it with you and fine-tune it based on your feedback.
Optimization
It’s important that your website and social media pages match your brand identity. Most companies get few chances to impress a visitor. We prioritize establishing trust and optimizing your content to make a meaningful impression on your audience.
Reporting
Success isn’t always a numbers game, but tracking important metrics is essential. In the fast-paced digital world, staying aware of your numbers and performance is important for growth. Our reporting provides metrics and offers strategic adjustments for improvement.
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Let’s Connect
We’d love to learn more about your brand and how On Target can support your digital marketing goals. Tell us a bit about your company and how we can help you grow your brand with our expert digital marketing team.