industries
Marketing for Nonprofits
nonprofits
Exceptional Marketing for Nonprofit Groups
Nonprofits, 501(c)3s and other groups do incredible work for the communities they serve day in and day out. This also typically means working miracles on a budget. With the right digital marketing tools, nonprofits can spread their message and encourage people to act without breaking the bank!
By using relevant keywords, targeting the right audience and showing the human side of your animal-focused brand, you can get your products in the hands — and paws, claws or hooves — of those who need them the most. On Target has been in the business of getting companies found online for over 20 years, and we’re ready to add your animal care company to the list.
Changing Lives Through Marketing Efforts
Your cause matters to you, but it can be tricky to explain why it should matter to everyone else. Marketing takes that message and runs with it. This frees your team up to focus on innovative fundraising opportunities or to look for growth in other areas of your interest. Most importantly, though, is that it gets your message out there so people who need your group can get connected with you.
We help nonprofits — from cancer organizations to animal rescues — take their voices and amplify them through collaborative marketing efforts. While we do a full range of services for our nonprofit clients, here’s what we’ve seen work exceptionally well for them:
- Social media marketing
- Organic social media
- Content strategy
- PPC (often conducted through Google Grants)
- Website design
No two nonprofits are alike, so let’s talk about your organization’s needs.
on target
Nonprofit Process
On Target was born digital. From the founding of our company, we’ve provided digital marketing services for clients in a variety of industries. We make sure your brand is seen by your target audience, from the ones who’ve never heard of you to those who just need a small push before they commit.
Discovery
We start by getting to know each other. In discovery, you’ll meet the On Target team and learn about the experts behind your digital marketing. Then, we’ll discuss your business: your culture, your KPIs, your competitors, and your marketing goals.
Creation
This is the part where we make the magic happen. Our expertise, research, and creativity come together to create marketing campaigns that will connect with your target audience. Then, with your approval, we’ll get those campaigns up and running so you can start reaping the rewards.
Maintenance
The internet is an ever-changing place. Keeping up with current trends is key. We offer marketing maintenance that uses engaging content and strategy to keep your website feeling fresh to customers and algorithms alike.
Strategy
Based on the discovery session, we get right to work crafting the best strategy for your business. Our strategies are based on marketing expertise, industry research, and your unique business needs. Once we’ve outlined a strategy, we’ll discuss it with you and fine-tune it based on your feedback.
Optimization
Your website and social media pages must match your brand identity. Most companies get few chances to impress a visitor. We prioritize establishing trust and optimizing your content to make a meaningful impression on your audience.
Reporting
Success isn’t always a numbers game, but tracking important metrics is essential. In the fast-paced digital world, staying aware of your numbers and performance is important for growth. Our reporting provides metrics and offers strategic adjustments for improvement.
get in touch
Let’s Connect
We’d love to learn more about your brand and how On Target can support your digital marketing goals. Tell us a bit about your company and how we can help you grow your brand with our expert digital marketing team.