industries
Marketing for Hospitality
hospitality
Attract Your Audience With Digital Marketing For Your Hospitality Business
Hospitality and content are a natural fit. Photos of your stunning property paired with compelling content can tell your hotel’s story in a way that resonates with your audience. Engaging blog and social media posts highlighting your property’s features – like an infinity pool at sunset – can capture the attention of travelers and inspire them to book your hotel for their next getaway. All it takes is the right strategy and engaging content to help you draw in more guests.
Vacation Mode: Activated
An effective content marketing strategy listens to what the customer wants and gives it to them. There’s a combination of factors that drive vacationers to action: inspiration and reviews. Through social media, you hold the tools necessary to deliver both. Encourage vacationers to share reviews and photos of their time spent exploring your property, because they have them. A lot of them. This compulsive picture-taking trend isn’t going away — and hospitality content marketing benefits from the habit. Offer your knowledge and encourage vacationers to share their own experiences and photos! The combination inspires them and builds their trust in you.
Content That Tells a Story
Content inspires. People long for exciting experiences, beautiful sights, delicious food, and the perfect Instagram post. Vacationers are looking for a memorable experience, and your property is as one-of-a-kind as it gets. Hospitality content can showcase your unique location and point vacationers to the adventure they crave. The key is to deliver the experience that vacationers are searching for. They want to connect with your brand’s story and understand what you offer them. Can they experience a one-of-a-kind spa day? Is it the perfect place to enjoy a seaside picnic at sundown? Vacationers dig through reviews and social media for itinerary suggestions. Through hospitality content marketing, you can be the one who encourages them to take that long-needed vacation.
Showcasing Your Brand Image
You’ll receive SEO-optimized content that showcases the experiences your property and its surroundings have to offer. Our hospitality content comes complete with social media introductions and is fine-tuned to fit your demographic and geographical region. SEO titles and meta descriptions are composed by our in-house SEO experts to help your content soar in the search engines.
on target
Hospitality Process
On Target was born digital. From the founding of our company, we’ve provided digital marketing services for clients in a variety of industries. We make sure your brand is seen by your target audience, from the ones who’ve never heard of you to those who just need a small push before they commit.
Discovery
We start by getting to know each other. In discovery, you’ll meet the On Target team and learn about the experts behind your digital marketing. Then, we’ll discuss your business: your culture, your KPIs, your competitors, and your marketing goals.
Creation
This is the part where we make the magic happen. Our expertise, research, and creativity come together to create marketing campaigns that will connect with your target audience. Then, with your approval, we’ll get those campaigns up and running so you can start reaping the rewards.
Maintenance
The internet is an ever-changing place. Keeping up with current trends is key. We offer marketing maintenance that uses engaging content and strategy to keep your website feeling fresh to customers and algorithms alike.
Strategy
Based on the discovery session, we get right to work crafting the best strategy for your business. Our strategies are based on marketing expertise, industry research, and your unique business needs. Once we’ve outlined a strategy, we’ll discuss it with you and fine-tune it based on your feedback.
Optimization
It’s important that your website and social media pages match your brand identity. Most companies get few chances to impress a visitor. We prioritize establishing trust and optimizing your content to make a meaningful impression on your audience.
Reporting
Success isn’t always a numbers game, but tracking important metrics is essential. In the fast-paced digital world, staying aware of your numbers and performance is important for growth. Our reporting provides metrics and offers strategic adjustments for improvement.
get in touch
Let’s Connect
We’d love to learn more about your brand and how On Target can support your digital marketing goals. Tell us a bit about your company and how we can help you grow your brand with our expert digital marketing team.