industries
Marketing for Construction
construction
Build a Better Business Through Marketing
When it comes to construction, there are a lot of moving parts. From collaborating with the client to finding the appropriate materials for a build, construction teams overcome many hurdles each day. How to get your name out there shouldn’t be one of them. With the right marketing strategy, construction companies can reach their target markets, build credibility and trust, boost sales, and have an advantage over their competitors.
Marketing that Brings Construction Companies to the ‘High Rise’
Effective marketing takes into consideration the elements that make your construction team unique. We present those unique qualities to your target audience who needs construction work done and will appreciate your unique value proposition. You build spectacular structures, we build the marketing to bridge the gap between your bottom line and fresh leads. Whether it’s through targeted ad campaigns or strategic SEO, there’s a strategy out there that will work for your brand—and we’ll help you create it.
Spreading the word online starts with a marketing-focused website and expands into compelling content, an engaging social media presence, and other forms of online outreach. By expanding your digital reach, we’ll help you tell your story to your target audience.
A few examples of services we offer to help expand your reach include social media, email newsletters, and SEO. Learn more about our services here.
Maintaining the Brand Image
As an industry, construction sometimes has a bad reputation. Everyone seems to have a story of a project delayed or gone wrong. That’s why when someone looks for a construction team, they’re looking for a reliable, trustworthy brand. Building trust in an industry where people have been burned before is what inspires prospective clients to try your services. Effective marketing through relatable social media, informative content marketing, and an easily navigable website are all green flags for anyone looking for the right construction partner.
on target
Construction Process
On Target was born digital. From the founding of our company, we’ve provided digital marketing services for clients in a variety of industries. We make sure your brand is seen by your target audience, from the ones who’ve never heard of you to those who just need a small push before they commit.
Discovery
We start by getting to know each other. In discovery, you’ll meet the On Target team and learn about the experts behind your digital marketing. Then, we’ll discuss your business: your culture, your KPIs, your competitors, and your marketing goals.
Creation
This is the part where we make the magic happen. Our expertise, research, and creativity come together to create marketing campaigns that will connect with your target audience. Then, with your approval, we’ll get those campaigns up and running so you can start reaping the rewards.
Maintenance
The internet is an ever-changing place. Keeping up with current trends is key. We offer marketing maintenance that uses engaging content and strategy to keep your website feeling fresh to customers and algorithms alike.
Strategy
Based on the discovery session, we get right to work crafting the best strategy for your business. Our strategies are based on marketing expertise, industry research, and your unique business needs. Once we’ve outlined a strategy, we’ll discuss it with you and fine-tune it based on your feedback.
Optimization
It’s important that your website and social media pages match your brand identity. Most companies get few chances to impress a visitor. We prioritize establishing trust and optimizing your content to make a meaningful impression on your audience.
Reporting
Success isn’t always a numbers game, but tracking important metrics is essential. In the fast-paced digital world, staying aware of your numbers and performance is important for growth. Our reporting provides metrics and offers strategic adjustments for improvement.
get in touch
Let’s Connect
We’d love to learn more about your brand and how On Target can support your digital marketing goals. Tell us a bit about your company and how we can help you grow your brand with our expert digital marketing team.