Marketing for Nonprofits
Exceptional Marketing for Nonprofit Groups
Nonprofits, 501(c)3s and other groups do incredible work for the communities they serve day in and day out. This also typically means working miracles on a budget. With the right digital marketing tools, nonprofits can spread their message and encourage people to act without breaking the bank!
Changing Lives Through Marketing Efforts
Your cause matters to you, but it can be tricky to explain why it should matter to everyone else. Marketing takes that message and runs with it. This frees your team up to focus on innovative fundraising opportunities or to look for growth in other areas of your interest. Most importantly, though, is that it gets your message out there so people who need your group can get connected with you.
We help nonprofits — from cancer organizations to animal rescues — take their voices and amplify them through collaborative marketing efforts. While we do a full range of services for our nonprofit clients, here’s what we’ve seen work exceptionally well for them:
- Social media marketing
- Organic social media
- Content strategy
- PPC (often conducted through Google Grants)
- Website design
No two nonprofits are alike, so let’s talk about your organization’s needs.
the on target
NONPROFIT PROCESS
On Target was born digital. From the dawn of digital marketing (or close to it), our company provided digital marketing services for clients in a variety of industries. We make sure your brand is seen your target audience, from the ones who’ve never heard of you to those who just need a tiiiiny push before they commit.
Discovery
We start out by getting to know each other. In discovery, you meet the On Target team and learn all about the experts behind your digital marketing. Then, we discuss your business: your culture, your KPIs, your competitors and what’s kept you from reaching your marketing goals so far.
Strategy
Based on the discovery session, we get right to work figuring out the best strategy for your business. Our strategies are based on marketing expertise, industry research, and your business needs. Once we have outlined a strategy, we discuss it with you, and fine tune it based on that discussion.
Creation
This is the part where we make the magic happen. Our expertise, research and creativity come together to create marketing campaigns that your target audience will love. Then, with your approval, we get those campaigns up and running so you can start reaping the rewards.
Optimization
Your website and social media pages need to look like the best version of your brand. After all, most companies only get one (maybe two) shots at impressing a visitor. We prioritize establishing trust and optimize your content to be meaningful for your audience.
Maintenance
The internet is an ever-changing place. You need to keep up with important trends (the TikTok kinds AND the Google kinds) in order to excel. We offer marketing maintenance that uses fresh content and strategy to keep your website feeling fresh to customers and algorithms alike.
Reporting
Success isn’t always a numbers game, but tracking the highs and lows of important metrics sure does help. “Set it and forget it” might be good for a slow cooker, but it’s not viable in the fast-paced digital world. Our reporting unpacks metrics and offers strategic tweaks for continued improvement.
