People are busy. We all know, that’s the most basic statement. But do you? If you’re putting out weekly blogs with a middling amount of actual readers, maybe it’s time to add a new dimension to your content marketing strategy. That’s where the audio dimension comes to play.
I’m a full-time student, I work, I exercise, and have a life outside of that. From the time, I take a sip of my first (of many) cup of the glorious Pure Grind Coffee, my day is packed. I don’t always have time to read a new blog about that new thing you’re doing. Instead, I have to sit in Orlando traffic three times a day while listening to a mind-numbing radio just to pass the time. This is where a podcast can come in. There’s not always time to sit at the computer screen to read for fifteen minutes, but we can listen to that same content while doing our day-to-day tasks. While walking the dog, sitting in traffic, at the gym, and before bed are just a few examples of where audio content can be used when written content cannot.
Creating content is the easy part. Getting that content consumed is the hard part. It can be the most well written, informative, valuable piece of content ever created, but what if there’s no time to read it? Audio allows you to add personality to your content that you cannot achieve with written content. There’s a podcast I listen to called the T2 Tech Talk Podcast. It’s both informative and hilariously filled with unscripted dad jokes. If it was a weekly blog post, I’m not sure I’d like it as much or even read it consistently; the jokes wouldn’t make sense on paper. Audio content can showcase personality where the written word sometimes falls short.
While your audience may be busy, it doesn’t mean your content won’t be consumed by them. Getting your content out using audio is just another consumer option. So give it a shot. Create a podcast. Stream it live. Make your next post an audio experience. Interview a guest on air with no script. Get your voice heard. And if you need help incorporating audio content into your content marketing strategy, drop us a line. We’re more than willing to help you talk our ear off.