I’ve been surrounded by educators my entire life — in and outside of school; my mom is a professor, and my partner is a fifth-grade teacher. I think education is important, and I’d hazard a guess that you, dear reader, do too. If you attended a school in the last 20 years, or you have kids, I’m sure you’ve been on a handful of school websites in your lifetime. You’ve seen the cluttered mess of information, the corny typefaces, the blurry photos, and worst of all, the clip art. All of this compounded doesn’t just look bad, it hinders usability and makes it difficult to find the information you’re looking for.
As a web designer, I’ll be the first to admit I probably visit more school websites than your average Joe, but in the past few years, I’ve seen a growing trend in schools looking to refresh their web presence so as to stand out among the crowd and communicate with parents, both current and prospective, more effectively.
On Target’s content marketing team recently had the pleasure of working with Faith Christian Academy of Plant City, FL on a newly refreshed website. They were more than unhappy with their existing website, which hadn’t been touched in years and was consequently slow and outdated. They wanted their new site to focus on their commitment to their faith and to the close-knit community their school is centered around, so that’s exactly what we did. We got to work immediately restructuring their existing content and creating supplemental content to go alongside it and implement it into a shiny new layout.
I’ve always found education to be one of the segments that gets neglected most often, so getting the opportunity to work with schools to improve their online presence and better communicate with their families has been and will continue to be an awesome experience.
If you’re a school (or anyone else, really) that’s looking for a comprehensive content marketing strategy to give you the boost you need, give On Target a call. We’ll give you the jump start you need to get your voice heard.
