10 Ways To Make Your Website Remarkable

You’ve seen terrible websites, you’ve heard cheesy music load and play the second you hit a site, you’ve no doubt seen mouse trails streaming from your every move as well. With so much competition on the Internet today, it’s imperative that your web design stands apart and introduces your brand to the digital world in […]

5 Ways to Make Your Social Media Remarkable

Social media presence, once considered a novelty for business owners and entrepreneurs, is now a necessity for just about every company large and small. With the internet’s rapid growth and development into a tool for research, exploration, and networking, the mindset of the average consumer has transformed from that of a star-struck newcomer to a […]

5 Solid Ways to Create Remarkable Content

In the vast realm of the Internet, words flow like magma from every erupting source. Most of those words remain in a perpetual state of hot air and liquid nothingness–it takes a piece of truly remarkable content to solidify and create a resounding impact on those around it. In the ever-changing world of content marketing, […]

Enhancing User Experience With The Right Content.

When someone utters the word “content,” most people make the assumption that they’re referring to the written information presented on the media that is displayed in front of them. However, not all content is written. From the visual story presented by images, to the memorable and engaging videos published across the web today, content comes […]

Moving From Information to Influence.

Times are changing for public relations, and the world of public relations needs to change in response. According to the American Society of News Editors, the number of full-time professional news jobs at newspapers declined by 14,600 between 2007 and 2012. Readership is declining for traditional media, while use of social and mobile platforms are […]

Mix Up a Perfect Blog Post.

A good blog post, like a good martini, doesn’t just happen. It has to be carefully crafted, using the right techniques and first-class ingredients. But you don’t have to be an expert mixologist to make a great martini if you follow the right recipe, and the right content marketing recipe can also help you create […]

What’s Your Brand Made Of?

When I first started On Target Digital Marketing, I had no idea who we were.  We fumbled around a bit, we dabbled in many things, we strayed, we goofed, we faltered.  But over time and through many hard learned lessons, we figured out just who we are and who we wanted to be when we […]

Content Marketing for the Pros.

Armies don’t go into combat without a strategy. Sports teams don’t take the field without a playbook. And content marketers shouldn’t be publishing or executing marketing campaigns without a plan. So how do you develop a content marketing plan? Here are some simple steps: Find the goalpost. Make sure you understand your customers, their goals […]

Deciphering Your Bounce Rate.

For those uninitiated in the world of Google Analytics, the phrase “bounce rate” may bring a few different things to mind. Perhaps you envision the coveted bouncy ball of your childhood, or you may even think it’s how quickly your children can jump on the trampoline. However, the bounce rate is probably the most dreaded […]

Spend Your Marketing Time Wisely.

There is a parable in the Bible about a wise man who built his house on the rock, and a foolish man who built his house on the sand. The parable points out, among other things, that the foundation you build on is crucial to your success. A similar relationship exists between technical SEO and […]